Launch multilingual marketing campaigns faster

    Deliver campaigns faster and keep your brand voice consistent in every language. XTM helps marketing teams simplify localisation, lower costs, and launch globally with confidence.

    • G2 Fall 2025 badge for Best Estimated ROI in the Mid-Market category.
    • G2 Spring 2025 badge for Grid Leader in the Enterprise category.
    • G2 Fall 2025 badge for Fastest Implementation in the Mid-Market category.
    • XTM  AI Localization Software Company Of The Year (1)
    • XTM Best AI application Winner - European AI Awards

    Trusted by teams at over 1,000 of the world’s leading organisations

    The challenge of global marketing campaigns

    Running a global campaign is tough when every channel, format, and market needs attention. Without the right tools, bottlenecks appear, quality slips, and budgets spiral. XTM gives marketing teams the speed, visibility, and AI support they need to deliver consistent messaging everywhere — without burning time or budget.

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    See what our customers say

    Marketing teams like yours use XTM to launch campaigns faster, protect brand voice, and keep localisation costs under control.

    • “The XTM team was able to go out of their way to create a tailored solution for us, and we’re looking at introducing even more automation in the future. The fact that they are localization experts makes a big difference as they truly understand our needs.”
      Deepak Nagabhushana

      Deepak Nagabhushana

      Staff Localization Project Manager, GoTo
    • "XTM forms a big global ecosystem of seamlessly connected accounts to which thousands of users connect daily. Overall, the result is better quality with fewer resources."
      Vincent Rigal

      Vincent Rigal

      CAT Tools Products Owner, Acolad
    • “XTM stood out because it made it possible and easy for all our freelancers to work on a single, centralized platform. This enables us to monitor progress, and after the completion of a job, we can easily allocate that license to another vendor. This makes my daily tasks a lot easier, and I can focus on other value-added tasks.”
      Elisabeth Feulner

      Elisabeth Feulner

      Project Manager, Allround Service
    • “With XTM, we can now offer all customers across the world the same level of support and access to every new product we launch more quickly while reducing costs and errors, and ensuring consistency across all content.”
      Dominic-Pemberton 1

      Dominic Pemberton

      VP of Content, RS Group
    • “There’s no way we could be running the same operations today if we didn’t have the right tech stack in place.”
      Alex Katsambas

      Alex Katsambas

      Senior Head of Localization Services, FARFETCH
    • “We had a phenomenal setup with our content management system feeding automatically into and out of XTM. Now we’re able to harness the very best of both machine translation and human editing for outstanding cost efficiency.”
      Ronald-Egle-Ariel

      Ronald Egle

      Content Systems Administrator, Ariel Corporation
    • “XTM has become an integral part of our translation workflows, enabling us to deliver high-quality services to our clients efficiently and effectively.”
      Daniela Gorry

      Daniela Gorry

      Operations Director, Translations at THG Fluently – Ingenuity Commerce
    • “One of the delightful functionalities of XTM is its custom analysis templates, which can extract content from any complex source file format, like Java, send it for translation and then convert it back to its original format upon completion of the work.”
      Deepak Nagabhushana

      Deepak Nagabhushana

      Staff Localization Project Manager, GoTo
    • “Since implementing XTM, the volume of translated words for our most frequent language pairs has increased by approximately 10%. This wouldn’t have been possible without all the added automation a TMS provides.”
      Elisabeth Feulner

      Elisabeth Feulner

      Project Manager, Allround Service
    • “We needed to regain control over our assets and localization processes. XTM allowed us to reduce turnaround times, lower costs, and gain full control over our translation memory.”

      Caoimhse McGrath

      Translation Center of Excellence Program Manager, Johnson Controls
    • “Reducing turnaround times and controlling costs allow us to reach our customers faster and more efficiently. With full control over our translation memory, we ensure that every term, particularly industry-specific ones, are translated with accuracy and consistency.”

      Caoimhse McGrath

      Translation Center of Excellence Program Manager, Johnson Controls
    • “XTM has been instrumental in streamlining our language solutions at THG Fluently – Ingenuity Commerce. With centralized resources, improved project visibility, and enhanced communication management, we have achieved greater productivity, cost savings, and client satisfaction.”
      Daniela Gorry

      Daniela Gorry

      Operations Director, Translations at THG Fluently – Ingenuity Commerce
    • Goto
    • Acolad
    • Allround Service
    • Group
    • farfetch
    • Ariel
    • THG Fluently
    • Goto
    • Allround Service
    • Johnson Controls
    • Johnson Controls
    • THG Fluently

    Powering faster go-to-market across global channels

    Marketing localisation is more than just translation. XTM brings together tools that keep campaigns consistent and on brand across every format and channel.

    • Single arrow - lavender
      Launch global campaigns faster
    • Launch global campaigns faster

      Automate localisation workflows and approvals so teams can create, review, and publish multilingual campaigns in days, not weeks.

      People - Tabber - 2 Project editor showing job assignment options like override, populate steps, and select linguists.

      Work smarter with AI assistance

      Let AI handle repetitive translation tasks, catch errors early, and maintain top quality while your teams focus on creative strategy.

      Business type - 1- Alt Con Interface showing human-in-the-loop translation scoring with AI assistance.

      Get more value from every project

      Cut costs, speed up delivery, and reuse existing translations to maximise ROI and make localisation budgets go further.

      People - Tabber - 14 Dashboard showing project KPIs: started, not started, finished, savings, and cost.

      Engage global audiences through video

      Easily localise videos with automated voiceovers, subtitles, and synced visuals — ready to publish across every market.

      Video and gaming localization - Alt Con Video Creation Cloud_Video Tags
    • Single arrow - lavender
      Work smarter with AI assistance
    • Launch global campaigns faster

      Automate localisation workflows and approvals so teams can create, review, and publish multilingual campaigns in days, not weeks.

      People - Tabber - 2 Project editor showing job assignment options like override, populate steps, and select linguists.

      Work smarter with AI assistance

      Let AI handle repetitive translation tasks, catch errors early, and maintain top quality while your teams focus on creative strategy.

      Business type - 1- Alt Con Interface showing human-in-the-loop translation scoring with AI assistance.

      Get more value from every project

      Cut costs, speed up delivery, and reuse existing translations to maximise ROI and make localisation budgets go further.

      People - Tabber - 14 Dashboard showing project KPIs: started, not started, finished, savings, and cost.

      Engage global audiences through video

      Easily localise videos with automated voiceovers, subtitles, and synced visuals — ready to publish across every market.

      Video and gaming localization - Alt Con Video Creation Cloud_Video Tags
    • Single arrow - lavender
      Get more value from every project
    • Launch global campaigns faster

      Automate localisation workflows and approvals so teams can create, review, and publish multilingual campaigns in days, not weeks.

      People - Tabber - 2 Project editor showing job assignment options like override, populate steps, and select linguists.

      Work smarter with AI assistance

      Let AI handle repetitive translation tasks, catch errors early, and maintain top quality while your teams focus on creative strategy.

      Business type - 1- Alt Con Interface showing human-in-the-loop translation scoring with AI assistance.

      Get more value from every project

      Cut costs, speed up delivery, and reuse existing translations to maximise ROI and make localisation budgets go further.

      People - Tabber - 14 Dashboard showing project KPIs: started, not started, finished, savings, and cost.

      Engage global audiences through video

      Easily localise videos with automated voiceovers, subtitles, and synced visuals — ready to publish across every market.

      Video and gaming localization - Alt Con Video Creation Cloud_Video Tags
    • Single arrow - lavender
      Engage global audiences through video
    • Launch global campaigns faster

      Automate localisation workflows and approvals so teams can create, review, and publish multilingual campaigns in days, not weeks.

      People - Tabber - 2 Project editor showing job assignment options like override, populate steps, and select linguists.

      Work smarter with AI assistance

      Let AI handle repetitive translation tasks, catch errors early, and maintain top quality while your teams focus on creative strategy.

      Business type - 1- Alt Con Interface showing human-in-the-loop translation scoring with AI assistance.

      Get more value from every project

      Cut costs, speed up delivery, and reuse existing translations to maximise ROI and make localisation budgets go further.

      People - Tabber - 14 Dashboard showing project KPIs: started, not started, finished, savings, and cost.

      Engage global audiences through video

      Easily localise videos with automated voiceovers, subtitles, and synced visuals — ready to publish across every market.

      Video and gaming localization - Alt Con Video Creation Cloud_Video Tags

    Launch global campaigns faster

    Automate localisation workflows and approvals so teams can create, review, and publish multilingual campaigns in days, not weeks.

    People - Tabber - 2 Project editor showing job assignment options like override, populate steps, and select linguists.

    Work smarter with AI assistance

    Let AI handle repetitive translation tasks, catch errors early, and maintain top quality while your teams focus on creative strategy.

    Business type - 1- Alt Con Interface showing human-in-the-loop translation scoring with AI assistance.

    Get more value from every project

    Cut costs, speed up delivery, and reuse existing translations to maximise ROI and make localisation budgets go further.

    People - Tabber - 14 Dashboard showing project KPIs: started, not started, finished, savings, and cost.

    Engage global audiences through video

    Easily localise videos with automated voiceovers, subtitles, and synced visuals — ready to publish across every market.

    Video and gaming localization - Alt Con Video Creation Cloud_Video Tags

    Features built for global marketing

    Explore how XTM helps marketing teams automate localisation, protect brand integrity, and keep campaigns moving on time.

    Templates-Indigo-Tint
    Project templates

    Launch new campaign projects in minutes with preconfigured workflows, assignments, and QA rules.

    AI-Indigo-Tint
    SmartContext

    Blend AI speed with translation memory quality for accurate, consistent, on-brand translations every time.

    LanguageGuard-Indigo-Tint
    Language Guard

    Automatically detect inappropriate or biased language across 90+ languages to protect your global brand.

    Cloud Server-Indigo-Tint
    Translation memory

    Reuse previous translations to save costs and maintain consistent messaging across all campaigns and markets.

    Database-Indigo-Tint
    Terminology management

    Keep tone, terms, and product names consistent worldwide with automatic term extraction and highlighting.

    Dashboard-Indigo-Tint
    BI dashboards

    Monitor spend, vendor performance, and reuse savings in real time to optimise budgets and boost efficiency.

    By the numbers

    Trusted results that show the impact of XTM on global marketing teams.

    50 %

    Reduction in translation errors

    42 %

    Cost savings with machine translation

    90 %

    Faster time-to-market

    Try XTM free for 30 days

    Give us a test run and see why over 1,300 global businesses choose XTM for their end-to-end localisation platform, powered by AI.

    100% access. No credit card required

    Connect with your favourite tools

    XTM works smoothly with the platforms you already use.

    GitHub
    Figma
    Slack
    Gemini
    ChatGPT
    Akeneo
    Acolad
    DitaToo
    Adobe Experience Manager
    Amazon Translate
    Crosslang
    Alfresco
    Notion
    Language Weaver
    Applanga
    Microsoft Office SharePoint
    Contentstack
    Azure Repos
    CaptionHub
    Lingo 24
    Marketo
    Crownpeak
    Microsoft Translator
    Author it
    Muldrato
    Bitbucket
    Shopify
    Jira
    GitLab
    DeepL
    Drupal
    GitHub
    Easyling
    Optimizely
    Microsoft_Office_Excel
    Geofluent
    MindTouch
    Google Drive
    Google Translate
    Azure Devops
    Heretto
    Oneliner
    DitaWorks
    Kontent AI
    Intento
    Ixiasoft
    KantanAI
    Xperience Kentiko
    Omniscien Technologies
    Hubspot
    Oracle
    Plunet
    Ovitas
    Rigi by XTM - primary
    Contentful
    Zendesk
    WordPress
    RSuite
    Salesforce
    SAP_2011_logo
    Schema ST4
    SDL Trados
    Teamsite Opentext
    Servicenow
    Sitecore
    Tridion
    Systran
    transifex_symbol_blue
    SmartMate
    Veeva Vault
    Walkme
    XTRF by XTM logo

    Your end-to-end AI globalisation platform

    Power every stage of your global content lifecycle — from translation management to software localisation, business operations, and video production — all in one AI-powered platform built to accelerate global growth.

    Translation Management - Alt Con

    Flexible solutions for global growth

    From marketing to manufacturing, XTM helps teams localise smarter, automate workflows, and reach new audiences with confidence.

    • Industries

      Industries

      Every industry faces unique localisation challenges — XTM helps you solve them with automation and visibility.

      Manufacturing

      Translate technical documentation seamlessly. Keep compliance, quality, and consistency under control.

      Software

      Integrate localisation into your dev tools. Automatically update content as your product evolves.

      Life sciences

      Maintain complete accuracy in regulated industries. Manage translation quality and traceability from one place.

      Ecommerce

      Create seamless shopping experiences globally. Localise listings and ads that convert in every language.

    • Goals

      Goals

      With XTM, localisation becomes more predictable, measurable, and scalable — no matter your business objectives.

      Translation management

      Simplify coordination between teams. Centralise translation projects and streamline delivery.

      Machine translation

      Enhance productivity with secure, high-quality MT. Balance automation with human oversight.

      Software localisation

      Automate updates, reduce delays, and deliver global-ready products faster.

      Website localisation

      Keep your website consistent in every market. Update and publish content with a single workflow.

    • Roles

      Roles

      From developers to translators, XTM helps every team work smarter, not harder.

      Product managers

      Keep localisation in sync with development. Eliminate bottlenecks and stay release-ready.

      Marketers

      Reach every market faster. Translate creative content without losing the essence of your brand.

      Localisation managers

      Gain end-to-end visibility. Automate tasks, track quality, and manage projects easily.

      Linguists

      Enhance your translation flow. AI support helps you stay focused and deliver exceptional results.

    • Companies

      Companies

      XTM scales with your business needs, whether you’re managing a handful of projects or thousands.

      Enterprise

      Unify global localisation under one platform. Keep processes consistent and data secure.

      Mid-market

      Expand quickly and cost-effectively. Automate localisation and reduce dependency on manual work.

      LSPs

      Deliver projects faster with less friction. XTM simplifies management and enhances client transparency.

    Industries

    Every industry faces unique localisation challenges — XTM helps you solve them with automation and visibility.

    Manufacturing

    Translate technical documentation seamlessly. Keep compliance, quality, and consistency under control.

    Software

    Integrate localisation into your dev tools. Automatically update content as your product evolves.

    Life sciences

    Maintain complete accuracy in regulated industries. Manage translation quality and traceability from one place.

    Ecommerce

    Create seamless shopping experiences globally. Localise listings and ads that convert in every language.

    Goals

    With XTM, localisation becomes more predictable, measurable, and scalable — no matter your business objectives.

    Translation management

    Simplify coordination between teams. Centralise translation projects and streamline delivery.

    Machine translation

    Enhance productivity with secure, high-quality MT. Balance automation with human oversight.

    Software localisation

    Automate updates, reduce delays, and deliver global-ready products faster.

    Website localisation

    Keep your website consistent in every market. Update and publish content with a single workflow.

    Roles

    From developers to translators, XTM helps every team work smarter, not harder.

    Product managers

    Keep localisation in sync with development. Eliminate bottlenecks and stay release-ready.

    Marketers

    Reach every market faster. Translate creative content without losing the essence of your brand.

    Localisation managers

    Gain end-to-end visibility. Automate tasks, track quality, and manage projects easily.

    Linguists

    Enhance your translation flow. AI support helps you stay focused and deliver exceptional results.

    Companies

    XTM scales with your business needs, whether you’re managing a handful of projects or thousands.

    Enterprise

    Unify global localisation under one platform. Keep processes consistent and data secure.

    Mid-market

    Expand quickly and cost-effectively. Automate localisation and reduce dependency on manual work.

    LSPs

    Deliver projects faster with less friction. XTM simplifies management and enhances client transparency.

    Resources

    6 tips for website localization
    Customers are far more likely to buy a product from a website in their native language. Common...
    5 best website localization tools for every company size
    When your website feels native in any language, visitors are more likely to trust your brand and...
    AI
    XTM International unveils groundbreaking AI suite to transform enterprise localization
    XTM International , a global leader in enterprise localization technology, today announced the...
    XTM International named "AI Localization Software Company of the Year 2024" by CIOReview
    LONDON, December 18, 2024 - XTM International, a pioneer in AI-powered localization technology, has...
    AI
    Agentic AI is coming: Meet the localization copilot built for you
    In the world of localization, we’re used to complexity. Project delays, shifting priorities, vendor...
    AI
    Powering Up Machine Translation And AI For Next-Level Localization Efficiency
    Introduction Machine Translation (MT) powered by Artificial Intelligence (AI) represents a...

    FAQs

    What is translation software for marketing teams?

    It’s software that helps marketing teams manage localisation across campaigns, formats, and markets. With XTM, marketers centralise workflows, protect brand consistency, and speed up time to market.

    Start your free 30-day trial

    How does XTM protect brand voice?

    XTM includes translation memory, terminology management, and AI-powered quality checks. Together, these tools enforce approved messaging and tone across every market and asset type.

    Can XTM handle multimedia campaigns?

    Yes. XTM supports 80+ file types, including video, web pages, emails, and documents. Features like visual previews and video localisation make it easy to adapt multimedia campaigns at scale.

    Book a quick demo with our team

    How does XTM reduce localisation costs?

    Real-time dashboards, cost management tools, and AI-enhanced translation reuse help you track spending and optimise vendor performance. This means more ROI from every localised campaign.

    Who uses XTM in marketing?

    Marketing leaders, digital teams, and content managers all use XTM to coordinate campaign localisation. It’s also built to simplify collaboration with translators, designers, and external vendors.

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    Ready to launch faster?

    XTM gives your marketing team the tools to launch campaigns globally, protect your brand, and save money in the process.