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“The XTM team was able to go out of their way to create a tailored solution for us, and we’re looking at introducing even more automation in the future. The fact that they are localization experts makes a big difference as they truly understand our needs.”
Deepak Nagabhushana
Staff Localization Project Manager, GoTo -
"XTM forms a big global ecosystem of seamlessly connected accounts to which thousands of users connect daily. Overall, the result is better quality with fewer resources."
Vincent Rigal
CAT Tools Products Owner, Acolad -
“XTM stood out because it made it possible and easy for all our freelancers to work on a single, centralized platform. This enables us to monitor progress, and after the completion of a job, we can easily allocate that license to another vendor. This makes my daily tasks a lot easier, and I can focus on other value-added tasks.”
Elisabeth Feulner
Project Manager, Allround Service -
“With XTM, we can now offer all customers across the world the same level of support and access to every new product we launch more quickly while reducing costs and errors, and ensuring consistency across all content.”
Dominic Pemberton
VP of Content, RS Group -
“There’s no way we could be running the same operations today if we didn’t have the right tech stack in place.”
Alex Katsambas
Senior Head of Localization Services, FARFETCH -
“We had a phenomenal setup with our content management system feeding automatically into and out of XTM. Now we’re able to harness the very best of both machine translation and human editing for outstanding cost efficiency.”
Ronald Egle
Content Systems Administrator, Ariel Corporation -
“XTM has become an integral part of our translation workflows, enabling us to deliver high-quality services to our clients efficiently and effectively.”
Daniela Gorry
Operations Director, Translations at THG Fluently – Ingenuity Commerce -
“One of the delightful functionalities of XTM is its custom analysis templates, which can extract content from any complex source file format, like Java, send it for translation and then convert it back to its original format upon completion of the work.”
Deepak Nagabhushana
Staff Localization Project Manager, GoTo -
“Since implementing XTM, the volume of translated words for our most frequent language pairs has increased by approximately 10%. This wouldn’t have been possible without all the added automation a TMS provides.”
Elisabeth Feulner
Project Manager, Allround Service -
“We needed to regain control over our assets and localization processes. XTM allowed us to reduce turnaround times, lower costs, and gain full control over our translation memory.”
Caoimhse McGrath
Translation Center of Excellence Program Manager, Johnson Controls -
“Reducing turnaround times and controlling costs allow us to reach our customers faster and more efficiently. With full control over our translation memory, we ensure that every term, particularly industry-specific ones, are translated with accuracy and consistency.”
Caoimhse McGrath
Translation Center of Excellence Program Manager, Johnson Controls -
“XTM has been instrumental in streamlining our language solutions at THG Fluently – Ingenuity Commerce. With centralized resources, improved project visibility, and enhanced communication management, we have achieved greater productivity, cost savings, and client satisfaction.”
Daniela Gorry
Operations Director, Translations at THG Fluently – Ingenuity Commerce
Launch multilingual marketing campaigns faster
Deliver campaigns faster and keep your brand voice consistent in every language. XTM helps marketing teams simplify localisation, lower costs, and launch globally with confidence.
Trusted by teams at over 1,000 of the world’s leading organisations
The challenge of global marketing campaigns
Running a global campaign is tough when every channel, format, and market needs attention. Without the right tools, bottlenecks appear, quality slips, and budgets spiral. XTM gives marketing teams the speed, visibility, and AI support they need to deliver consistent messaging everywhere — without burning time or budget.
See what our customers say
Marketing teams like yours use XTM to launch campaigns faster, protect brand voice, and keep localisation costs under control.
Powering faster go-to-market across global channels
Marketing localisation is more than just translation. XTM brings together tools that keep campaigns consistent and on brand across every format and channel.
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Launch global campaigns faster
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Work smarter with AI assistance
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Get more value from every project
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Engage global audiences through video
Launch global campaigns faster
Automate localisation workflows and approvals so teams can create, review, and publish multilingual campaigns in days, not weeks.
Work smarter with AI assistance
Let AI handle repetitive translation tasks, catch errors early, and maintain top quality while your teams focus on creative strategy.
Get more value from every project
Cut costs, speed up delivery, and reuse existing translations to maximise ROI and make localisation budgets go further.
Engage global audiences through video
Easily localise videos with automated voiceovers, subtitles, and synced visuals — ready to publish across every market.
Launch global campaigns faster
Automate localisation workflows and approvals so teams can create, review, and publish multilingual campaigns in days, not weeks.
Work smarter with AI assistance
Let AI handle repetitive translation tasks, catch errors early, and maintain top quality while your teams focus on creative strategy.
Get more value from every project
Cut costs, speed up delivery, and reuse existing translations to maximise ROI and make localisation budgets go further.
Engage global audiences through video
Easily localise videos with automated voiceovers, subtitles, and synced visuals — ready to publish across every market.
Launch global campaigns faster
Automate localisation workflows and approvals so teams can create, review, and publish multilingual campaigns in days, not weeks.
Work smarter with AI assistance
Let AI handle repetitive translation tasks, catch errors early, and maintain top quality while your teams focus on creative strategy.
Get more value from every project
Cut costs, speed up delivery, and reuse existing translations to maximise ROI and make localisation budgets go further.
Engage global audiences through video
Easily localise videos with automated voiceovers, subtitles, and synced visuals — ready to publish across every market.
Launch global campaigns faster
Automate localisation workflows and approvals so teams can create, review, and publish multilingual campaigns in days, not weeks.
Work smarter with AI assistance
Let AI handle repetitive translation tasks, catch errors early, and maintain top quality while your teams focus on creative strategy.
Get more value from every project
Cut costs, speed up delivery, and reuse existing translations to maximise ROI and make localisation budgets go further.
Engage global audiences through video
Easily localise videos with automated voiceovers, subtitles, and synced visuals — ready to publish across every market.
Launch global campaigns faster
Automate localisation workflows and approvals so teams can create, review, and publish multilingual campaigns in days, not weeks.
Work smarter with AI assistance
Let AI handle repetitive translation tasks, catch errors early, and maintain top quality while your teams focus on creative strategy.
Get more value from every project
Cut costs, speed up delivery, and reuse existing translations to maximise ROI and make localisation budgets go further.
Engage global audiences through video
Easily localise videos with automated voiceovers, subtitles, and synced visuals — ready to publish across every market.
Features built for global marketing
Explore how XTM helps marketing teams automate localisation, protect brand integrity, and keep campaigns moving on time.
Project templates
Launch new campaign projects in minutes with preconfigured workflows, assignments, and QA rules.
SmartContext
Blend AI speed with translation memory quality for accurate, consistent, on-brand translations every time.
Language Guard
Automatically detect inappropriate or biased language across 90+ languages to protect your global brand.
Translation memory
Reuse previous translations to save costs and maintain consistent messaging across all campaigns and markets.
Terminology management
Keep tone, terms, and product names consistent worldwide with automatic term extraction and highlighting.
BI dashboards
Monitor spend, vendor performance, and reuse savings in real time to optimise budgets and boost efficiency.
By the numbers
Trusted results that show the impact of XTM on global marketing teams.
Reduction in translation errors
Cost savings with machine translation
Faster time-to-market
Try XTM free for 30 days
Give us a test run and see why over 1,300 global businesses choose XTM for their end-to-end localisation platform, powered by AI.
100% access. No credit card required
Connect with your favourite tools
XTM works smoothly with the platforms you already use.
Your end-to-end AI globalisation platform
Power every stage of your global content lifecycle — from translation management to software localisation, business operations, and video production — all in one AI-powered platform built to accelerate global growth.
Flexible solutions for global growth
From marketing to manufacturing, XTM helps teams localise smarter, automate workflows, and reach new audiences with confidence.
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Industries
Industries
Every industry faces unique localisation challenges — XTM helps you solve them with automation and visibility.
Manufacturing
Translate technical documentation seamlessly. Keep compliance, quality, and consistency under control.
Software
Integrate localisation into your dev tools. Automatically update content as your product evolves.
Life sciences
Maintain complete accuracy in regulated industries. Manage translation quality and traceability from one place.
Ecommerce
Create seamless shopping experiences globally. Localise listings and ads that convert in every language.
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Goals
Goals
With XTM, localisation becomes more predictable, measurable, and scalable — no matter your business objectives.
Translation management
Simplify coordination between teams. Centralise translation projects and streamline delivery.
Machine translation
Enhance productivity with secure, high-quality MT. Balance automation with human oversight.
Software localisation
Automate updates, reduce delays, and deliver global-ready products faster.
Website localisation
Keep your website consistent in every market. Update and publish content with a single workflow.
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Roles
Product managers
Keep localisation in sync with development. Eliminate bottlenecks and stay release-ready.
Marketers
Reach every market faster. Translate creative content without losing the essence of your brand.
Localisation managers
Gain end-to-end visibility. Automate tasks, track quality, and manage projects easily.
Linguists
Enhance your translation flow. AI support helps you stay focused and deliver exceptional results.
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Companies
Companies
XTM scales with your business needs, whether you’re managing a handful of projects or thousands.
Enterprise
Unify global localisation under one platform. Keep processes consistent and data secure.
Mid-market
Expand quickly and cost-effectively. Automate localisation and reduce dependency on manual work.
LSPs
Deliver projects faster with less friction. XTM simplifies management and enhances client transparency.
Industries
Every industry faces unique localisation challenges — XTM helps you solve them with automation and visibility.
Manufacturing
Translate technical documentation seamlessly. Keep compliance, quality, and consistency under control.
Software
Integrate localisation into your dev tools. Automatically update content as your product evolves.
Life sciences
Maintain complete accuracy in regulated industries. Manage translation quality and traceability from one place.
Ecommerce
Create seamless shopping experiences globally. Localise listings and ads that convert in every language.
Goals
With XTM, localisation becomes more predictable, measurable, and scalable — no matter your business objectives.
Translation management
Simplify coordination between teams. Centralise translation projects and streamline delivery.
Machine translation
Enhance productivity with secure, high-quality MT. Balance automation with human oversight.
Software localisation
Automate updates, reduce delays, and deliver global-ready products faster.
Website localisation
Keep your website consistent in every market. Update and publish content with a single workflow.
Product managers
Keep localisation in sync with development. Eliminate bottlenecks and stay release-ready.
Marketers
Reach every market faster. Translate creative content without losing the essence of your brand.
Localisation managers
Gain end-to-end visibility. Automate tasks, track quality, and manage projects easily.
Linguists
Enhance your translation flow. AI support helps you stay focused and deliver exceptional results.
Companies
XTM scales with your business needs, whether you’re managing a handful of projects or thousands.
Enterprise
Unify global localisation under one platform. Keep processes consistent and data secure.
Mid-market
Expand quickly and cost-effectively. Automate localisation and reduce dependency on manual work.
LSPs
Deliver projects faster with less friction. XTM simplifies management and enhances client transparency.
Resources
6 tips for website localization
5 best website localization tools for every company size
XTM International unveils groundbreaking AI suite to transform enterprise localization
XTM International named "AI Localization Software Company of the Year 2024" by CIOReview
Agentic AI is coming: Meet the localization copilot built for you
Powering Up Machine Translation And AI For Next-Level Localization Efficiency
FAQs
What is translation software for marketing teams?
It’s software that helps marketing teams manage localisation across campaigns, formats, and markets. With XTM, marketers centralise workflows, protect brand consistency, and speed up time to market.
How does XTM protect brand voice?
XTM includes translation memory, terminology management, and AI-powered quality checks. Together, these tools enforce approved messaging and tone across every market and asset type.
Can XTM handle multimedia campaigns?
Yes. XTM supports 80+ file types, including video, web pages, emails, and documents. Features like visual previews and video localisation make it easy to adapt multimedia campaigns at scale.
How does XTM reduce localisation costs?
Real-time dashboards, cost management tools, and AI-enhanced translation reuse help you track spending and optimise vendor performance. This means more ROI from every localised campaign.
Who uses XTM in marketing?
Marketing leaders, digital teams, and content managers all use XTM to coordinate campaign localisation. It’s also built to simplify collaboration with translators, designers, and external vendors.
Ready to launch faster?
XTM gives your marketing team the tools to launch campaigns globally, protect your brand, and save money in the process.
