Launch multilingual marketing campaigns faster

Deliver campaigns faster and keep your brand voice consistent in every language. XTM helps marketing teams simplify localisation, lower costs, and launch globally with confidence.

  • G2 Fall 2025 badge for Best Estimated ROI in the Mid-Market category.
  • G2 Spring 2025 badge for Grid Leader in the Enterprise category.
  • G2 Fall 2025 badge for Fastest Implementation in the Mid-Market category.
  • XTM  AI Localization Software Company Of The Year (1)
  • XTM Best AI application Winner - European AI Awards

Trusted by teams at over 1,000 of the world’s leading organisations

The challenge of global marketing campaigns

Running a global campaign is tough when every channel, format, and market needs attention. Without the right tools, bottlenecks appear, quality slips, and budgets spiral. XTM gives marketing teams the speed, visibility, and AI support they need to deliver consistent messaging everywhere — without burning time or budget.

Business type - Enterprise 3 - Alt Con

See what our customers say

Marketing teams like yours use XTM to launch campaigns faster, protect brand voice, and keep localisation costs under control.

  • “The XTM team was able to go out of their way to create a tailored solution for us, and we’re looking at introducing even more automation in the future. The fact that they are localization experts makes a big difference as they truly understand our needs.”
    Deepak Nagabhushana

    Deepak Nagabhushana

    Staff Localization Project Manager, GoTo
  • "XTM forms a big global ecosystem of seamlessly connected accounts to which thousands of users connect daily. Overall, the result is better quality with fewer resources."
    Vincent Rigal

    Vincent Rigal

    CAT Tools Products Owner, Acolad
  • “XTM stood out because it made it possible and easy for all our freelancers to work on a single, centralized platform. This enables us to monitor progress, and after the completion of a job, we can easily allocate that license to another vendor. This makes my daily tasks a lot easier, and I can focus on other value-added tasks.”
    Elisabeth Feulner

    Elisabeth Feulner

    Project Manager, Allround Service
  • “With XTM, we can now offer all customers across the world the same level of support and access to every new product we launch more quickly while reducing costs and errors, and ensuring consistency across all content.”
    Dominic-Pemberton 1

    Dominic Pemberton

    VP of Content, RS Group
  • “There’s no way we could be running the same operations today if we didn’t have the right tech stack in place.”
    Alex Katsambas

    Alex Katsambas

    Senior Head of Localization Services, FARFETCH
  • “We had a phenomenal setup with our content management system feeding automatically into and out of XTM. Now we’re able to harness the very best of both machine translation and human editing for outstanding cost efficiency.”
    Ronald-Egle-Ariel

    Ronald Egle

    Content Systems Administrator, Ariel Corporation
  • “XTM has become an integral part of our translation workflows, enabling us to deliver high-quality services to our clients efficiently and effectively.”
    Daniela Gorry

    Daniela Gorry

    Operations Director, Translations at THG Fluently – Ingenuity Commerce
  • “One of the delightful functionalities of XTM is its custom analysis templates, which can extract content from any complex source file format, like Java, send it for translation and then convert it back to its original format upon completion of the work.”
    Deepak Nagabhushana

    Deepak Nagabhushana

    Staff Localization Project Manager, GoTo
  • “Since implementing XTM, the volume of translated words for our most frequent language pairs has increased by approximately 10%. This wouldn’t have been possible without all the added automation a TMS provides.”
    Elisabeth Feulner

    Elisabeth Feulner

    Project Manager, Allround Service
  • “We needed to regain control over our assets and localization processes. XTM allowed us to reduce turnaround times, lower costs, and gain full control over our translation memory.”

    Caoimhse McGrath

    Translation Center of Excellence Program Manager, Johnson Controls
  • “Reducing turnaround times and controlling costs allow us to reach our customers faster and more efficiently. With full control over our translation memory, we ensure that every term, particularly industry-specific ones, are translated with accuracy and consistency.”

    Caoimhse McGrath

    Translation Center of Excellence Program Manager, Johnson Controls
  • “XTM has been instrumental in streamlining our language solutions at THG Fluently – Ingenuity Commerce. With centralized resources, improved project visibility, and enhanced communication management, we have achieved greater productivity, cost savings, and client satisfaction.”
    Daniela Gorry

    Daniela Gorry

    Operations Director, Translations at THG Fluently – Ingenuity Commerce
  • Goto
  • Acolad
  • Allround Service
  • Group
  • farfetch
  • Ariel
  • THG Fluently
  • Goto
  • Allround Service
  • Johnson Controls
  • Johnson Controls
  • THG Fluently

Powering faster go-to-market across global channels

Marketing localisation is more than just translation. XTM brings together tools that keep campaigns consistent and on brand across every format and channel.

  • Single arrow - lavender
    Launch global campaigns faster
  • Launch global campaigns faster

    Automate localisation workflows and approvals so teams can create, review, and publish multilingual campaigns in days, not weeks.

    People - Tabber - 2 Project editor showing job assignment options like override, populate steps, and select linguists.

    Work smarter with AI assistance

    Let AI handle repetitive translation tasks, catch errors early, and maintain top quality while your teams focus on creative strategy.

    Business type - 1- Alt Con Interface showing human-in-the-loop translation scoring with AI assistance.

    Get more value from every project

    Cut costs, speed up delivery, and reuse existing translations to maximise ROI and make localisation budgets go further.

    People - Tabber - 14 Dashboard showing project KPIs: started, not started, finished, savings, and cost.

    Engage global audiences through video

    Easily localise videos with automated voiceovers, subtitles, and synced visuals — ready to publish across every market.

    Video and gaming localization - Alt Con Video Creation Cloud_Video Tags
  • Single arrow - lavender
    Work smarter with AI assistance
  • Launch global campaigns faster

    Automate localisation workflows and approvals so teams can create, review, and publish multilingual campaigns in days, not weeks.

    People - Tabber - 2 Project editor showing job assignment options like override, populate steps, and select linguists.

    Work smarter with AI assistance

    Let AI handle repetitive translation tasks, catch errors early, and maintain top quality while your teams focus on creative strategy.

    Business type - 1- Alt Con Interface showing human-in-the-loop translation scoring with AI assistance.

    Get more value from every project

    Cut costs, speed up delivery, and reuse existing translations to maximise ROI and make localisation budgets go further.

    People - Tabber - 14 Dashboard showing project KPIs: started, not started, finished, savings, and cost.

    Engage global audiences through video

    Easily localise videos with automated voiceovers, subtitles, and synced visuals — ready to publish across every market.

    Video and gaming localization - Alt Con Video Creation Cloud_Video Tags
  • Single arrow - lavender
    Get more value from every project
  • Launch global campaigns faster

    Automate localisation workflows and approvals so teams can create, review, and publish multilingual campaigns in days, not weeks.

    People - Tabber - 2 Project editor showing job assignment options like override, populate steps, and select linguists.

    Work smarter with AI assistance

    Let AI handle repetitive translation tasks, catch errors early, and maintain top quality while your teams focus on creative strategy.

    Business type - 1- Alt Con Interface showing human-in-the-loop translation scoring with AI assistance.

    Get more value from every project

    Cut costs, speed up delivery, and reuse existing translations to maximise ROI and make localisation budgets go further.

    People - Tabber - 14 Dashboard showing project KPIs: started, not started, finished, savings, and cost.

    Engage global audiences through video

    Easily localise videos with automated voiceovers, subtitles, and synced visuals — ready to publish across every market.

    Video and gaming localization - Alt Con Video Creation Cloud_Video Tags
  • Single arrow - lavender
    Engage global audiences through video
  • Launch global campaigns faster

    Automate localisation workflows and approvals so teams can create, review, and publish multilingual campaigns in days, not weeks.

    People - Tabber - 2 Project editor showing job assignment options like override, populate steps, and select linguists.

    Work smarter with AI assistance

    Let AI handle repetitive translation tasks, catch errors early, and maintain top quality while your teams focus on creative strategy.

    Business type - 1- Alt Con Interface showing human-in-the-loop translation scoring with AI assistance.

    Get more value from every project

    Cut costs, speed up delivery, and reuse existing translations to maximise ROI and make localisation budgets go further.

    People - Tabber - 14 Dashboard showing project KPIs: started, not started, finished, savings, and cost.

    Engage global audiences through video

    Easily localise videos with automated voiceovers, subtitles, and synced visuals — ready to publish across every market.

    Video and gaming localization - Alt Con Video Creation Cloud_Video Tags

Launch global campaigns faster

Automate localisation workflows and approvals so teams can create, review, and publish multilingual campaigns in days, not weeks.

People - Tabber - 2 Project editor showing job assignment options like override, populate steps, and select linguists.

Work smarter with AI assistance

Let AI handle repetitive translation tasks, catch errors early, and maintain top quality while your teams focus on creative strategy.

Business type - 1- Alt Con Interface showing human-in-the-loop translation scoring with AI assistance.

Get more value from every project

Cut costs, speed up delivery, and reuse existing translations to maximise ROI and make localisation budgets go further.

People - Tabber - 14 Dashboard showing project KPIs: started, not started, finished, savings, and cost.

Engage global audiences through video

Easily localise videos with automated voiceovers, subtitles, and synced visuals — ready to publish across every market.

Video and gaming localization - Alt Con Video Creation Cloud_Video Tags

Features built for global marketing

Explore how XTM helps marketing teams automate localisation, protect brand integrity, and keep campaigns moving on time.

Templates-Indigo-Tint
Project templates

Launch new campaign projects in minutes with preconfigured workflows, assignments, and QA rules.

AI-Indigo-Tint
SmartContext

Blend AI speed with translation memory quality for accurate, consistent, on-brand translations every time.

LanguageGuard-Indigo-Tint
Language Guard

Automatically detect inappropriate or biased language across 90+ languages to protect your global brand.

Cloud Server-Indigo-Tint
Translation memory

Reuse previous translations to save costs and maintain consistent messaging across all campaigns and markets.

Database-Indigo-Tint
Terminology management

Keep tone, terms, and product names consistent worldwide with automatic term extraction and highlighting.

Dashboard-Indigo-Tint
BI dashboards

Monitor spend, vendor performance, and reuse savings in real time to optimise budgets and boost efficiency.

By the numbers

Trusted results that show the impact of XTM on global marketing teams.

50 %

Reduction in translation errors

42 %

Cost savings with machine translation

90 %

Faster time-to-market

Try XTM free for 30 days

Give us a test run and see why over 1,300 global businesses choose XTM for their end-to-end localisation platform, powered by AI.

100% access. No credit card required

Connect with your favourite tools

XTM works smoothly with the platforms you already use.

GitHub
Figma
Slack
Gemini
ChatGPT
Akeneo
Acolad
DitaToo
Adobe Experience Manager
Amazon Translate
Crosslang
Alfresco
Notion
Language Weaver
Applanga
Microsoft Office SharePoint
Contentstack
Azure Repos
CaptionHub
Lingo 24
Marketo
Crownpeak
Microsoft Translator
Author it
Muldrato
Bitbucket
Shopify
Jira
GitLab
DeepL
Drupal
GitHub
Easyling
Optimizely
Microsoft_Office_Excel
Geofluent
MindTouch
Google Drive
Google Translate
Azure Devops
Heretto
Oneliner
DitaWorks
Kontent AI
Intento
Ixiasoft
KantanAI
Xperience Kentiko
Omniscien Technologies
Hubspot
Oracle
Plunet
Ovitas
Rigi by XTM - primary
Contentful
Zendesk
WordPress
RSuite
Salesforce
SAP_2011_logo
Schema ST4
SDL Trados
Teamsite Opentext
Servicenow
Sitecore
Tridion
Systran
transifex_symbol_blue
SmartMate
Veeva Vault
Walkme
XTRF by XTM logo

Your end-to-end AI globalisation platform

Power every stage of your global content lifecycle — from translation management to software localisation, business operations, and video production — all in one AI-powered platform built to accelerate global growth.

Translation Management - Alt Con

Flexible solutions for global growth

From marketing to manufacturing, XTM helps teams localise smarter, automate workflows, and reach new audiences with confidence.

  • Industries

    Industries

    Every industry faces unique localisation challenges — XTM helps you solve them with automation and visibility.

    Manufacturing

    Translate technical documentation seamlessly. Keep compliance, quality, and consistency under control.

    Software

    Integrate localisation into your dev tools. Automatically update content as your product evolves.

    Life sciences

    Maintain complete accuracy in regulated industries. Manage translation quality and traceability from one place.

    Ecommerce

    Create seamless shopping experiences globally. Localise listings and ads that convert in every language.

  • Goals

    Goals

    With XTM, localisation becomes more predictable, measurable, and scalable — no matter your business objectives.

    Translation management

    Simplify coordination between teams. Centralise translation projects and streamline delivery.

    Machine translation

    Enhance productivity with secure, high-quality MT. Balance automation with human oversight.

    Software localisation

    Automate updates, reduce delays, and deliver global-ready products faster.

    Website localisation

    Keep your website consistent in every market. Update and publish content with a single workflow.

  • Roles

    Roles

    From developers to translators, XTM helps every team work smarter, not harder.

    Product managers

    Keep localisation in sync with development. Eliminate bottlenecks and stay release-ready.

    Marketers

    Reach every market faster. Translate creative content without losing the essence of your brand.

    Localisation managers

    Gain end-to-end visibility. Automate tasks, track quality, and manage projects easily.

    Linguists

    Enhance your translation flow. AI support helps you stay focused and deliver exceptional results.

  • Companies

    Companies

    XTM scales with your business needs, whether you’re managing a handful of projects or thousands.

    Enterprise

    Unify global localisation under one platform. Keep processes consistent and data secure.

    Mid-market

    Expand quickly and cost-effectively. Automate localisation and reduce dependency on manual work.

    LSPs

    Deliver projects faster with less friction. XTM simplifies management and enhances client transparency.

Industries

Every industry faces unique localisation challenges — XTM helps you solve them with automation and visibility.

Manufacturing

Translate technical documentation seamlessly. Keep compliance, quality, and consistency under control.

Software

Integrate localisation into your dev tools. Automatically update content as your product evolves.

Life sciences

Maintain complete accuracy in regulated industries. Manage translation quality and traceability from one place.

Ecommerce

Create seamless shopping experiences globally. Localise listings and ads that convert in every language.

Goals

With XTM, localisation becomes more predictable, measurable, and scalable — no matter your business objectives.

Translation management

Simplify coordination between teams. Centralise translation projects and streamline delivery.

Machine translation

Enhance productivity with secure, high-quality MT. Balance automation with human oversight.

Software localisation

Automate updates, reduce delays, and deliver global-ready products faster.

Website localisation

Keep your website consistent in every market. Update and publish content with a single workflow.

Roles

From developers to translators, XTM helps every team work smarter, not harder.

Product managers

Keep localisation in sync with development. Eliminate bottlenecks and stay release-ready.

Marketers

Reach every market faster. Translate creative content without losing the essence of your brand.

Localisation managers

Gain end-to-end visibility. Automate tasks, track quality, and manage projects easily.

Linguists

Enhance your translation flow. AI support helps you stay focused and deliver exceptional results.

Companies

XTM scales with your business needs, whether you’re managing a handful of projects or thousands.

Enterprise

Unify global localisation under one platform. Keep processes consistent and data secure.

Mid-market

Expand quickly and cost-effectively. Automate localisation and reduce dependency on manual work.

LSPs

Deliver projects faster with less friction. XTM simplifies management and enhances client transparency.

FAQs

What is translation software for marketing teams?

It’s software that helps marketing teams manage localisation across campaigns, formats, and markets. With XTM, marketers centralise workflows, protect brand consistency, and speed up time to market.

Start your free 30-day trial

How does XTM protect brand voice?

XTM includes translation memory, terminology management, and AI-powered quality checks. Together, these tools enforce approved messaging and tone across every market and asset type.

Can XTM handle multimedia campaigns?

Yes. XTM supports 80+ file types, including video, web pages, emails, and documents. Features like visual previews and video localisation make it easy to adapt multimedia campaigns at scale.

Book a quick demo with our team

How does XTM reduce localisation costs?

Real-time dashboards, cost management tools, and AI-enhanced translation reuse help you track spending and optimise vendor performance. This means more ROI from every localised campaign.

Who uses XTM in marketing?

Marketing leaders, digital teams, and content managers all use XTM to coordinate campaign localisation. It’s also built to simplify collaboration with translators, designers, and external vendors.

Resources

AI-orchestrated globalization: Building the enterprise intelligence layer
AI is now deeply embedded in localization workflows, yet most organizations are only capturing a...
How to turn technical documentation into multilingual videos
Have you ever updated a technical manual only to realize your supporting video tutorials are now...
How to eliminate rework in software localization
Rework is one of the biggest costs in software localization. Strings are translated, reviewed,...
The Best Translation Business Management Systems (TBMS) For 2026
Table of Contents Introduction The Best Project and Vendor Management and Process Automation: XTRF
AI
AI’s Impact On Localization Technology In 2026
It’s that time of the year again when industry experts dust off their crystal balls and peer into...
XTM Names Wilfred Mathanaraj Chief Technology Officer to Further Accelerate AI Innovation
LONDON, United Kingdom – 15 July 2025 – XTM International, the leading provider of enterprise-grade...
Isolation Mode Icon

Ready to launch faster?

XTM gives your marketing team the tools to launch campaigns globally, protect your brand, and save money in the process.