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“The XTM team was able to go out of their way to create a tailored solution for us, and we’re looking at introducing even more automation in the future. The fact that they are localization experts makes a big difference as they truly understand our needs.”
Deepak Nagabhushana
Staff Localization Project Manager, GoTo -
"XTM forms a big global ecosystem of seamlessly connected accounts to which thousands of users connect daily. Overall, the result is better quality with fewer resources."
Vincent Rigal
CAT Tools Products Owner, Acolad -
“XTM stood out because it made it possible and easy for all our freelancers to work on a single, centralized platform. This enables us to monitor progress, and after the completion of a job, we can easily allocate that license to another vendor. This makes my daily tasks a lot easier, and I can focus on other value-added tasks.”
Elisabeth Feulner
Project Manager, Allround Service -
“With XTM, we can now offer all customers across the world the same level of support and access to every new product we launch more quickly while reducing costs and errors, and ensuring consistency across all content.”
Dominic Pemberton
VP of Content, RS Group -
“There’s no way we could be running the same operations today if we didn’t have the right tech stack in place.”
Alex Katsambas
Senior Head of Localization Services, FARFETCH -
“We had a phenomenal setup with our content management system feeding automatically into and out of XTM. Now we’re able to harness the very best of both machine translation and human editing for outstanding cost efficiency.”
Ronald Egle
Content Systems Administrator, Ariel Corporation -
“XTM has become an integral part of our translation workflows, enabling us to deliver high-quality services to our clients efficiently and effectively.”
Daniela Gorry
Operations Director, Translations at THG Fluently – Ingenuity Commerce -
“One of the delightful functionalities of XTM is its custom analysis templates, which can extract content from any complex source file format, like Java, send it for translation and then convert it back to its original format upon completion of the work.”
Deepak Nagabhushana
Staff Localization Project Manager, GoTo -
“Since implementing XTM, the volume of translated words for our most frequent language pairs has increased by approximately 10%. This wouldn’t have been possible without all the added automation a TMS provides.”
Elisabeth Feulner
Project Manager, Allround Service -
“We needed to regain control over our assets and localization processes. XTM allowed us to reduce turnaround times, lower costs, and gain full control over our translation memory.”
Caoimhse McGrath
Translation Center of Excellence Program Manager, Johnson Controls -
“Reducing turnaround times and controlling costs allow us to reach our customers faster and more efficiently. With full control over our translation memory, we ensure that every term, particularly industry-specific ones, are translated with accuracy and consistency.”
Caoimhse McGrath
Translation Center of Excellence Program Manager, Johnson Controls -
“XTM has been instrumental in streamlining our language solutions at THG Fluently – Ingenuity Commerce. With centralized resources, improved project visibility, and enhanced communication management, we have achieved greater productivity, cost savings, and client satisfaction.”
Daniela Gorry
Operations Director, Translations at THG Fluently – Ingenuity Commerce
Scale faster with smarter website localisation
Launch multilingual websites faster and easier. XTM automates localisation workflows, connects directly to your CMS, and ensures every site is accurate, consistent, and ready to go live.
Trusted by teams at over 1,000 of the world’s leading organisations
Launch global websites on time, every time
Say goodbye to slow, error-prone processes. XTM automates localisation, runs AI-powered quality checks, and syncs directly with your CMS — so your multilingual websites go live faster and without the chaos.
Why teams choose XTM
XTM helps organisations go live faster, protect brand consistency, and pay less for scaling multilingual web operations.
How XTM helps website teams go global
We make it easy to manage every part of website localisation — from content creation to translation to publishing.
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Launch websites faster
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Translate with context
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Automate quality checks
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Manage complex content
Launch multilingual websites faster
Connect XTM to your CMS and let updates flow automatically into localisation. Publish new pages in days, not weeks.
Translate with full visual context
Preview web pages as you translate. See layouts, buttons, and menus in real time to avoid errors before going live.
Automate quality checks and reviews
Built-in AI tools flag issues, score translation quality, and route only low-confidence segments for review.
Manage complex content easily
Handle 80+ file types, from HTML to JSON. Localise landing pages, product catalogs, and metadata — all in one workflow.
Launch multilingual websites faster
Connect XTM to your CMS and let updates flow automatically into localisation. Publish new pages in days, not weeks.
Translate with full visual context
Preview web pages as you translate. See layouts, buttons, and menus in real time to avoid errors before going live.
Automate quality checks and reviews
Built-in AI tools flag issues, score translation quality, and route only low-confidence segments for review.
Manage complex content easily
Handle 80+ file types, from HTML to JSON. Localise landing pages, product catalogs, and metadata — all in one workflow.
Launch multilingual websites faster
Connect XTM to your CMS and let updates flow automatically into localisation. Publish new pages in days, not weeks.
Translate with full visual context
Preview web pages as you translate. See layouts, buttons, and menus in real time to avoid errors before going live.
Automate quality checks and reviews
Built-in AI tools flag issues, score translation quality, and route only low-confidence segments for review.
Manage complex content easily
Handle 80+ file types, from HTML to JSON. Localise landing pages, product catalogs, and metadata — all in one workflow.
Launch multilingual websites faster
Connect XTM to your CMS and let updates flow automatically into localisation. Publish new pages in days, not weeks.
Translate with full visual context
Preview web pages as you translate. See layouts, buttons, and menus in real time to avoid errors before going live.
Automate quality checks and reviews
Built-in AI tools flag issues, score translation quality, and route only low-confidence segments for review.
Manage complex content easily
Handle 80+ file types, from HTML to JSON. Localise landing pages, product catalogs, and metadata — all in one workflow.
Launch multilingual websites faster
Connect XTM to your CMS and let updates flow automatically into localisation. Publish new pages in days, not weeks.
Translate with full visual context
Preview web pages as you translate. See layouts, buttons, and menus in real time to avoid errors before going live.
Automate quality checks and reviews
Built-in AI tools flag issues, score translation quality, and route only low-confidence segments for review.
Manage complex content easily
Handle 80+ file types, from HTML to JSON. Localise landing pages, product catalogs, and metadata — all in one workflow.
Tools that help you grow global websites
All the tools you need to manage, translate, and scale multilingual websites with ease.
AI agent
Your built-in AI agent that flags issues, recommends next steps, and keeps website localisation projects moving smoothly.
SmartContext
See how translations will appear on your site. Real-time previews and smart suggestions keep content accurate and on-brand.
Intelligent Workflow
AI automatically routes only high-risk content for review, helping you save time while maintaining quality.
Video conversion
Turn web content into localised training or support videos in minutes with Video Creation Cloud — no extra production work needed.
Translation memory
Reuse approved translations across pages and sites to reduce costs, improve accuracy, and keep brand messaging consistent.
SEO localisation
Translate and optimise metadata, keywords, and tags automatically to boost visibility and search rankings across every market.
Numbers that speak for themselves
Businesses using XTM see faster turnaround times, fewer errors, and consistent quality across languages and channels.
Reduction in translation errors
Cost savings with machine translation
Faster time-to-market
Trial XTM for your next release
Activate your free trial and localise an upcoming build, connect your repo, and see how much rework you can remove.
Your end-to-end AI globalisation platform
Power every stage of your global content lifecycle — from translation management to software localisation, business operations, and video production — all in one AI-powered platform built to accelerate global growth.
Connect with your favourite tools
XTM integrates with the platforms you already use.
We make localisation better for everyone
XTM takes the hard work out of managing translations — giving every team the tools to move faster, stay consistent, and grow globally.
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Industries
Industries
Every industry faces unique localisation challenges — XTM helps you solve them with automation and visibility.
Manufacturing
Translate technical documentation seamlessly. Keep compliance, quality, and consistency under control.
Software
Integrate localisation into your dev tools. Automatically update content as your product evolves.
Life sciences
Maintain complete accuracy in regulated industries. Manage translation quality and traceability from one place.
Ecommerce
Create seamless shopping experiences globally. Localise listings and ads that convert in every language.
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Goals
Goals
With XTM, localisation becomes more predictable, measurable, and scalable — no matter your business objectives.
Translation management
Simplify coordination between teams. Centralise translation projects and streamline delivery.
Machine translation
Enhance productivity with secure, high-quality MT. Balance automation with human oversight.
Software localisation
Automate updates, reduce delays, and deliver global-ready products faster.
Website localisation
Keep your website consistent in every market. Update and publish content with a single workflow.
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Roles
Product managers
Keep localisation in sync with development. Eliminate bottlenecks and stay release-ready.
Marketers
Reach every market faster. Translate creative content without losing the essence of your brand.
Localisation managers
Gain end-to-end visibility. Automate tasks, track quality, and manage projects easily.
Linguists
Enhance your translation flow. AI support helps you stay focused and deliver exceptional results.
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Companies
Companies
XTM scales with your business needs, whether you’re managing a handful of projects or thousands.
Enterprise
Unify global localisation under one platform. Keep processes consistent and data secure.
Mid-market
Expand quickly and cost-effectively. Automate localisation and reduce dependency on manual work.
LSPs
Deliver projects faster with less friction. XTM simplifies management and enhances client transparency.
Industries
Every industry faces unique localisation challenges — XTM helps you solve them with automation and visibility.
Manufacturing
Translate technical documentation seamlessly. Keep compliance, quality, and consistency under control.
Software
Integrate localisation into your dev tools. Automatically update content as your product evolves.
Life sciences
Maintain complete accuracy in regulated industries. Manage translation quality and traceability from one place.
Ecommerce
Create seamless shopping experiences globally. Localise listings and ads that convert in every language.
Goals
With XTM, localisation becomes more predictable, measurable, and scalable — no matter your business objectives.
Translation management
Simplify coordination between teams. Centralise translation projects and streamline delivery.
Machine translation
Enhance productivity with secure, high-quality MT. Balance automation with human oversight.
Software localisation
Automate updates, reduce delays, and deliver global-ready products faster.
Website localisation
Keep your website consistent in every market. Update and publish content with a single workflow.
Product managers
Keep localisation in sync with development. Eliminate bottlenecks and stay release-ready.
Marketers
Reach every market faster. Translate creative content without losing the essence of your brand.
Localisation managers
Gain end-to-end visibility. Automate tasks, track quality, and manage projects easily.
Linguists
Enhance your translation flow. AI support helps you stay focused and deliver exceptional results.
Companies
XTM scales with your business needs, whether you’re managing a handful of projects or thousands.
Enterprise
Unify global localisation under one platform. Keep processes consistent and data secure.
Mid-market
Expand quickly and cost-effectively. Automate localisation and reduce dependency on manual work.
LSPs
Deliver projects faster with less friction. XTM simplifies management and enhances client transparency.
Website localisation FAQs
What is website localisation?
Website localisation is adapting a website to a new country's language, culture, and technical requirements to feel natural and relevant, going far beyond simple translation to include images, currency, payment methods, date formats, and cultural nuances to create a seamless, trustworthy user experience for local visitors. The goal is to make users feel like the site was built specifically for them, increasing engagement and conversion.
How does XTM speed up website localisation?
By automating project setup, assignments, and handoffs, XTM eliminates copy-paste workflows. CMS connectors ensure updates flow directly into localisation and back to your site with no manual steps.
Can translators see websites in context?
Yes. With Visual Mode and software localization UI, linguists and reviewers see translations in live page previews. This prevents layout breaks, mistranslations, and design issues before publishing.
Does XTM support structured and dynamic content?
Absolutely. XTM handles more than 80 file types, including HTML, JSON, YAML, and XLIFF. This makes it ideal for component-based systems, metadata-heavy content, and dynamic web applications.
How does XTM protect brand consistency?
Translation memory, terminology management, and SmartContext ensure brand terms, product names, and messaging remain consistent across all global sites and campaigns.
Resources
Ready to scale your website globally?
With XTM, you have the power to publish multilingual websites faster, protect brand voice, and streamline CMS workflows from end to end. Book your demo today.
