Product listing localisation for every market

Product listing localisation is the process of adapting product titles, descriptions, attributes, and SEO fields for different languages and markets. It goes further than simple translation by reflecting local search behaviour, sizing conventions, currencies, and regulatory needs. XTM manages product listing localisation by routing product data through structured workflows and applying shared translation memories and termbases.

Ecommerce localisation is how online retailers adapt their entire shopping experience for each market. That includes product listing localisation, navigation, filters, checkout copy, confirmation emails, and support content. In XTM, ecommerce localisation is handled as a series of repeatable workflows, with product data, website content, and customer communications all managed in one Translation Management System.

XTM has over 80 integrations and APIs that connect to common CMS and ecommerce platforms, so web localisation is managed centrally. Content such as landing pages, category descriptions, product listings, and help articles flows into XTM, is translated and reviewed, and then returned to the website. This keeps web localisation aligned with the rest of your content, instead of running as a separate manual process.

Website internationalisation is the technical preparation that makes a site ready for multiple languages and regions (for example, handling different character sets, date and number formats, or currency display). The tour focuses on localisation in XTM, but assumes your website or online shop is already internationalised. When internationalisation is in place, product listing localisation through XTM can focus on language and content quality rather than structural fixes.

For online shop translation with large product catalogues, XTM works with connectors and APIs to import product data in batches or continuously. Product listing localisation workflows can be defined by brand, category, or market. Translation memory and terminology help reuse language across similar products, and reporting shows how much of your catalogue is translated or needs attention.

In XTM, SEO fields such as titles, meta descriptions, alt text, and search-related copy are treated as part of the product listing localisation workflow. Linguists see these fields alongside the main product content and work from market-specific keyword guidance. This helps ecommerce localisation teams ensure that website localisation supports search visibility as well as on-page clarity.

Yes. XTM supports in-market review steps within the software localisation and web localisation workflow. Country managers, merchandisers, or local marketers can review translations for key products, add comments, and approve content directly in the system before it is published back to your ecommerce or CMS platform.

Translation memory in XTM stores approved translations for recurring phrases such as feature bullets, material descriptions, legal disclaimers, and standard marketing lines. When similar listings are localised in future, the system suggests existing translations. This reduces effort and helps keep online shop translation consistent across brands, categories, and regions.

Machine translation can be used selectively for product listing localisation in XTM, depending on your risk profile and content type. For example, MT may be suitable for long-tail listings or internal product data, with human review reserved for key ranges, brand pages, and high-value categories. The tour can show how MT fits into your ecommerce localisation workflows if this is relevant for your team.

XTM is licensed as enterprise localisation software, not per listing. Pricing depends on factors such as translation volume, number of languages, integrations with ecommerce or CMS platforms, and which XTM products you use. Book a demo, where you can discuss your product catalogue and get guidance on the most suitable configuration and discuss our pricing plans.