SEO localisation that grows organic traffic in every market

Reach more customers in every country with content that is written and optimised for them. XTM helps you localise pages, keywords, and metadata for search while keeping your technical SEO structure intact.

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Trusted by teams at over 1,000 of the world’s leading organisations

Why SEO localisation needs more than translation

Direct translation rarely ranks. Keywords change by market, search intent differs, and a single missed tag can damage performance. Without the right workflows, localised SEO can break site structure or dilute your strategy.

XTM supports SEO localisation by keeping keyword accuracy, metadata, and technical elements under control. Your localised pages use the right search terms, keep schema and tags intact, and are ready to compete from the day they go live.

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Why enterprises choose XTM for SEO localisation

“The XTM team was able to go out of their way to create a tailored solution for us, and we’re looking at introducing even more automation in the future. The fact that they are localization experts makes a big difference as they truly understand our needs.”

Deepak Nagabhushana
Staff Localization Project Manager, GoTo
"XTM forms a big global ecosystem of seamlessly connected accounts to which thousands of users connect daily. Overall, the result is better quality with fewer resources."

Vincent Rigal
CAT Tools Products Owner, Acolad
“XTM stood out because it made it possible and easy for all our freelancers to work on a single, centralized platform. This enables us to monitor progress, and after the completion of a job, we can easily allocate that license to another vendor. This makes my daily tasks a lot easier, and I can focus on other value-added tasks.”

Elisabeth Feulner
Project Manager, Allround Service
“With XTM, we can now offer all customers across the world the same level of support and access to every new product we launch more quickly while reducing costs and errors, and ensuring consistency across all content.”

Dominic Pemberton
VP of Content, RS Group
“There’s no way we could be running the same operations today if we didn’t have the right tech stack in place.”

Alex Katsambas
Senior Head of Localization Services, FARFETCH
“We had a phenomenal setup with our content management system feeding automatically into and out of XTM. Now we’re able to harness the very best of both machine translation and human editing for outstanding cost efficiency.”

Ronald Egle
Content Systems Administrator, Ariel Corporation
“XTM has become an integral part of our translation workflows, enabling us to deliver high-quality services to our clients efficiently and effectively.”

Daniela Gorry
Operations Director, Translations at THG Fluently – Ingenuity Commerce
“One of the delightful functionalities of XTM is its custom analysis templates, which can extract content from any complex source file format, like Java, send it for translation and then convert it back to its original format upon completion of the work.”

Deepak Nagabhushana
Staff Localization Project Manager, GoTo
“Since implementing XTM, the volume of translated words for our most frequent language pairs has increased by approximately 10%. This wouldn’t have been possible without all the added automation a TMS provides.”

Elisabeth Feulner
Project Manager, Allround Service
“We needed to regain control over our assets and localization processes. XTM allowed us to reduce turnaround times, lower costs, and gain full control over our translation memory.”

Caoimhse McGrath
Translation Center of Excellence Program Manager, Johnson Controls
“Reducing turnaround times and controlling costs allow us to reach our customers faster and more efficiently. With full control over our translation memory, we ensure that every term, particularly industry-specific ones, are translated with accuracy and consistency.”

Caoimhse McGrath
Translation Center of Excellence Program Manager, Johnson Controls
“XTM has been instrumental in streamlining our language solutions at THG Fluently – Ingenuity Commerce. With centralized resources, improved project visibility, and enhanced communication management, we have achieved greater productivity, cost savings, and client satisfaction.”

Daniela Gorry
Operations Director, Translations at THG Fluently – Ingenuity Commerce

Smarter SEO localisation for better results

XTM gives SEO, content, and localisation teams the structure they need to expand search visibility across markets.

Maximise global search visibility

Maximise global search visibility

Make every title tag, meta description, H1, and schema tag ready for search in each market. Localised SEO content is created from your preferred keyword sets and style guidelines, so pages attract qualified traffic soon after launch.

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Automate your SEO localisation workflow

Avoid manual copy-paste of metadata and page elements. Metadata and key SEO fields flow securely between your CMS and XTM, keeping keywords and tags aligned whenever source content changes.

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XTM interface showing structured content setup with separate title and step fields for video localisation workflows.

Protect technical SEO and site health

Automated checks and tag protection help prevent broken code, missing tags, and malformed URLs. Your technical SEO – from canonical tags to hreflang attributes – remains consistent in every language.

See how it works

Interface for setting default assignees for different tasks in a translation workflow.

Deliver a clear experience for users and search engines

Preview localised content in context across devices. In-context views help you fix truncation, overflow, and layout issues before publishing, so users and crawlers see clean, readable pages in every language.

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Rigi_XTM_In-context translation preview@4x

Automate your SEO localisation workflow