Scaling localisation operations with clarity and control

The challenge 

Fragmented tools and limited visibility

Before adopting XTM, THG Fluently’s translation team relied on offline CAT tools and manual file sharing between project managers and linguists. This made it difficult to track progress, manage accountability, and maintain consistent access to shared resources.

Translation memories and glossaries were not centrally managed, leading to inefficiencies and rework. Visibility into project status was limited, slowing decision-making and coordination across teams.

THG Fluently needed a system that would centralise translation operations and give everyone involved a single, reliable source of truth.

Why XTRF by XTM

Choosing platforms that could adapt to enterprise workflows

After extensive research, THG Fluently selected XTM as its translation management platform based on its reputation, flexibility, and ability to support complex localisation workflows. The platform allowed the team to centralise translation assets, improve project visibility, and manage communication with vendors more effectively.

XTRF continued to play a critical role in vendor and financial management. Quotations, purchase orders, and invoices are created and approved directly in XTRF, ensuring financial processes remain closely aligned with localisation delivery.

When some clients required invoices in Arabic, the XTRF support team adapted the system so Arabic versions could be generated with a single click. This removed manual translation steps and reduced friction for both internal teams and clients.

Together, XTM and XTRF provided a scalable foundation that supported both operational delivery and financial control.

The solution

Centralised localisation workflows at scale

With XTM in place, localisation projects, files, translation memory, terminology, machine translation access, analysis, and workflow status are managed in one platform. Teams gain real-time visibility into progress, helping them monitor delivery and address issues early.

THG Fluently automated key processes such as document templates, vendor communication, and financial workflows. Custom file filters removed the need for complex pre-processing, saving time and effort across projects.

The platform also integrates with THG Fluently’s own machine translation models, increasing throughput while maintaining quality. Information from XTM and XTRF is funnelled into backend systems to support reporting and finance operations.

Daniela Gorry, Operations Director – Translations at THG Fluently, explains:

“XTM has been instrumental in streamlining our language solutions at THG Fluently – Ingenuity Commerce. With centralised resources, improved project visibility, and enhanced communication management, we have achieved greater productivity, cost savings, and client satisfaction.”