Keeping translation simple as complexity grows
Diction built its reputation on making translation easy to order and easy to manage. As the business grew and projects became more complex, the team adopted XTRF to support deeper workflows, maintain control, and scale operations without sacrificing the simplicity their clients valued.
Case study
How Diction scaled its translation business while keeping workflows simple.
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About Diction
Diction is one of the fastest-growing translation agencies in Scandinavia. Founded in 2010, the company focuses on delivering translations with minimal friction for clients, while maintaining high standards behind the scenes.
Rapid growth increased project complexity and operational demands, creating the need for a system that could support expansion without making translation harder to manage.
Industry: Translation Services
Founded: 2010
Headquarters: Denmark
The challenge
When growth outpaced internal systems
From the beginning, Diction believed that ordering translations should be simple and accessible. Their website and ordering experience reflected that philosophy. However, as client requirements grew more advanced, internal systems began to struggle.
Project managers needed better tools to manage increasing complexity. At the same time, Diction wanted to preserve a smooth, intuitive experience for clients. Existing systems could not support deeper workflows such as vendor management, invoicing, and reporting without adding friction.
“We needed an intuitive project management system that would be easy for both our project managers and our clients to use. With XTRF we have a cloud-based end-to-end translation management system that helps us with all our workflows, which in the end will result in a better experience for our clients.”
— Martin Boberg, CEO, Diction
The challenge was clear: scale the operation without undermining the simplicity that defined the brand.
Why XTRF by XTM
Choosing a platform that balanced depth with ease of use
When evaluating options, Diction looked beyond feature lists. The team wanted a platform that aligned with their long-term direction and respected their focus on simplicity.
XTRF stood out because it was built specifically for translation operations and could support end-to-end workflows without becoming difficult to use. Its cloud-based approach and ability to integrate scripting and external systems gave Diction confidence that the platform could grow with them.
Rather than forcing the business into rigid processes, XTRF allowed Diction to shape the system around how they work. This made it possible to add operational depth while preserving an intuitive experience for both internal teams and clients.
The solution
A scalable core that supports simple experiences
With XTRF in place, Diction established a stable operational core that supports growth without increasing complexity for users. Project management, vendor workflows, invoicing, and client interactions are managed in one system, making everyday work easier to oversee.
Internal teams can handle more complex projects while maintaining clear processes and visibility. At the same time, clients continue to experience a straightforward ordering and delivery process, aligned with Diction’s original philosophy.
The platform supports automation and integrations where needed, allowing Diction to refine workflows over time without disrupting existing operations.
“We’re very much looking forward to continuing to implement XTRF. We also see XTRF and XTM as a strategic partner in our future growth plans.”
— Martin Boberg, CEO, Diction
Control, stability, and room to grow
By moving to XTRF, Diction has built a foundation that supports ongoing growth without compromising usability. Teams can take on greater complexity while maintaining oversight and consistency across projects.
Internal workflows are easier to manage, and clients benefit from a smoother, more reliable experience. With a system designed to evolve alongside the business, Diction is well-positioned to continue scaling while staying true to its focus on simplicity.
Operations
Over workflows
Client experience
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FAQs
How did Diction scale without making translation harder to manage?
Diction adopted XTRF to support deeper workflows while keeping everyday use simple for both clients and project managers. The platform allowed the team to add operational depth behind the scenes without changing the client experience. This balance helped Diction scale without losing its focus on simplicity.
Why did Diction choose XTRF over other systems?
Can XTRF support both internal teams and clients?
Yes. XTRF provides tools for project managers, vendors, and clients within the same system. This allows internal teams to manage complex work while clients continue to experience a simple and intuitive process.
Is XTRF by XTM suitable for fast-growing translation agencies?
XTRF and XTM's platform is modular and designed to support growth without adding unnecessary complexity. The Diction case study shows how a fast-growing agency can maintain control, add automation, and scale operations while preserving ease of use.
Speak to our team to find out the best solutions for your business.
Does XTRF support integrations and custom workflows?
XTRF supports scripting and integrations with external systems, allowing teams to adapt workflows as needs evolve.
With over 80+ integrations and custom APIs, we have a solution for every case.
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