Marketo integration for launching global campaigns faster

The XTM Marketo integration connects your marketing stack to professional localisation services, reducing manual work and speeding up multilingual campaign delivery.

Trusted by teams at over 1,300 of the world’s leading organisations

Key features at a glance

Powerful tools to automate your Marketo localisation workflow.

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Direct content export

Send emails, landing pages and campaign assets for translation without leaving your workspace.

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Automated project creation

Creates translation projects instantly using your preferred languages, deadlines and quality settings.

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Keep your design intact

Maintains HTML structure, tracking links and visual formatting across all translated content.

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Smart quality checks built in

Uses context-aware translation memory and terminology management to ensure brand consistency.

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Automatic content sync

Returns finished content directly to Marketo, ready to launch in target markets.

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Works with existing workflows

Integrates seamlessly with current campaign processes without requiring technical setup.

See what our customers say

  • “The XTM team was able to go out of their way to create a tailored solution for us, and we’re looking at introducing even more automation in the future. The fact that they are localization experts makes a big difference as they truly understand our needs.”
    Deepak Nagabhushana

    Deepak Nagabhushana

    Staff Localization Project Manager, GoTo
  • "XTM forms a big global ecosystem of seamlessly connected accounts to which thousands of users connect daily. Overall, the result is better quality with fewer resources."
    Vincent Rigal

    Vincent Rigal

    CAT Tools Products Owner, Acolad
  • “XTM stood out because it made it possible and easy for all our freelancers to work on a single, centralized platform. This enables us to monitor progress, and after the completion of a job, we can easily allocate that license to another vendor. This makes my daily tasks a lot easier, and I can focus on other value-added tasks.”
    Elisabeth Feulner

    Elisabeth Feulner

    Project Manager, Allround Service
  • “With XTM, we can now offer all customers across the world the same level of support and access to every new product we launch more quickly while reducing costs and errors, and ensuring consistency across all content.”
    Dominic-Pemberton 1

    Dominic Pemberton

    VP of Content, RS Group
  • “There’s no way we could be running the same operations today if we didn’t have the right tech stack in place.”
    Alex Katsambas

    Alex Katsambas

    Senior Head of Localization Services, FARFETCH
  • “We had a phenomenal setup with our content management system feeding automatically into and out of XTM. Now we’re able to harness the very best of both machine translation and human editing for outstanding cost efficiency.”
    Ronald-Egle-Ariel

    Ronald Egle

    Content Systems Administrator, Ariel Corporation
  • “XTM has become an integral part of our translation workflows, enabling us to deliver high-quality services to our clients efficiently and effectively.”
    Daniela Gorry

    Daniela Gorry

    Operations Director, Translations at THG Fluently – Ingenuity Commerce
  • “One of the delightful functionalities of XTM is its custom analysis templates, which can extract content from any complex source file format, like Java, send it for translation and then convert it back to its original format upon completion of the work.”
    Deepak Nagabhushana

    Deepak Nagabhushana

    Staff Localization Project Manager, GoTo
  • “Since implementing XTM, the volume of translated words for our most frequent language pairs has increased by approximately 10%. This wouldn’t have been possible without all the added automation a TMS provides.”
    Elisabeth Feulner

    Elisabeth Feulner

    Project Manager, Allround Service
  • “We needed to regain control over our assets and localization processes. XTM allowed us to reduce turnaround times, lower costs, and gain full control over our translation memory.”

    Caoimhse McGrath

    Translation Center of Excellence Program Manager, Johnson Controls
  • “Reducing turnaround times and controlling costs allow us to reach our customers faster and more efficiently. With full control over our translation memory, we ensure that every term, particularly industry-specific ones, are translated with accuracy and consistency.”

    Caoimhse McGrath

    Translation Center of Excellence Program Manager, Johnson Controls
  • “XTM has been instrumental in streamlining our language solutions at THG Fluently – Ingenuity Commerce. With centralized resources, improved project visibility, and enhanced communication management, we have achieved greater productivity, cost savings, and client satisfaction.”
    Daniela Gorry

    Daniela Gorry

    Operations Director, Translations at THG Fluently – Ingenuity Commerce
  • Goto
  • Acolad
  • Allround Service
  • Group
  • farfetch
  • Ariel
  • THG Fluently
  • Goto
  • Allround Service
  • Johnson Controls
  • Johnson Controls
  • THG Fluently

Speak to an expert

Have questions about setup or optimisation? Our experts can help you build the perfect integration stack.

How the Marketo integration works

See how the Marketo integration helps your marketing teams deliver translated content faster.

Select your campaign content

Choose emails, forms or landing pages from your Marketo campaigns and send them for translation with one click.

Intergrations - Marketo - content sync

Translation happens behind the scenes

XTM Cloud automatically creates projects, assigns linguists and applies your brand guidelines and terminology databases.

Intergrations - Marketo -  Approval workflows

Receive campaign-ready content

Translated materials return to Marketo with formatting, links and tracking codes intact, ready for immediate deployment.

Intergrations - Marketo - Direct content publishing

Need help?

Everything you need to set up, manage and optimise your integrations. From step-by-step guides to hands-on support.
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Support
Get direct assistance from our support team whenever you need it, with guidance on setup, troubleshooting and best-practice workflows.
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Documentation

Get clear instructions for every integration, including authentication, configuration options and workflow recommendations.

Connect with your favourite tools

XTM integrates with the platforms you already use.

GitHub
Figma
Slack
Gemini
ChatGPT
Akeneo
Acolad
DitaToo
Adobe Experience Manager
Amazon Translate
Crosslang
Alfresco
Notion
Language Weaver
Applanga
Microsoft Office SharePoint
Contentstack
Azure Repos
CaptionHub
Lingo 24
Marketo
Crownpeak
Microsoft Translator
Author it
Muldrato
Bitbucket
Shopify
Jira
GitLab
DeepL
Drupal
GitHub
Easyling
Optimizely
Microsoft_Office_Excel
Geofluent
MindTouch
Google Drive
Google Translate
Azure Devops
Heretto
Oneliner
DitaWorks
Kontent AI
Intento
Ixiasoft
KantanAI
Xperience Kentiko
Omniscien Technologies
Hubspot
Oracle
Plunet
Ovitas
Rigi by XTM - primary
Contentful
Zendesk
WordPress
RSuite
Salesforce
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Schema ST4
SDL Trados
Teamsite Opentext
Servicenow
Sitecore
Tridion
Systran
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SmartMate
Veeva Vault
Walkme
XTRF by XTM logo
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Ready to speed up global campaigns?

Stop copying and pasting content between platforms. The XTM Marketo plugin automates translation workflows so you can focus on strategy instead of manual tasks.

FAQs

How long does the Marketo integration take to set up?

Most teams have the XTM Connect Marketo connector running within 30 minutes. The integration uses pre-built connectors that require minimal configuration. Your IT team can complete setup using our step-by-step documentation, or we can handle the technical setup during your onboarding call.

Can I translate Marketo landing pages and preserve the formatting?

Yes, the integration maintains HTML structure, CSS styling and tracking parameters across all translated content. Your landing pages will look identical in every language, with only the text content localised. Form fields, buttons and interactive elements all function exactly as they do in your source language.

What happens to UTM parameters and tracking codes during translation?

All tracking codes, UTM parameters and analytics tags remain unchanged during the translation process. The Marketo localisation workflow preserves these technical elements while translating only the visible content, ensuring your campaign measurement stays accurate across all languages.

How does the XTM Marketo integration handle brand terminology?

XTM Cloud applies your custom terminology database and translation memory to every Marketo project automatically. This ensures consistent use of product names, brand terms and messaging across all campaigns. The system flags any terminology conflicts for review before content returns to Marketo.

Resources

The best translation management system reviewed for 2026
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Content translation: definition, data-backed benefits, and how-to strategy
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Have you ever updated a technical manual only to realize your supporting video tutorials are now...
How to eliminate rework in software localization
Rework is one of the biggest costs in software localization. Strings are translated, reviewed,...
The Best Translation Business Management Systems (TBMS) For 2026
Table of Contents Introduction The Best Project and Vendor Management and Process Automation: XTRF
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