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“The XTM team was able to go out of their way to create a tailored solution for us, and we’re looking at introducing even more automation in the future. The fact that they are localization experts makes a big difference as they truly understand our needs.”
Deepak Nagabhushana
Staff Localization Project Manager, GoTo -
"XTM forms a big global ecosystem of seamlessly connected accounts to which thousands of users connect daily. Overall, the result is better quality with fewer resources."
Vincent Rigal
CAT Tools Products Owner, Acolad -
“XTM stood out because it made it possible and easy for all our freelancers to work on a single, centralized platform. This enables us to monitor progress, and after the completion of a job, we can easily allocate that license to another vendor. This makes my daily tasks a lot easier, and I can focus on other value-added tasks.”
Elisabeth Feulner
Project Manager, Allround Service -
“With XTM, we can now offer all customers across the world the same level of support and access to every new product we launch more quickly while reducing costs and errors, and ensuring consistency across all content.”
Dominic Pemberton
VP of Content, RS Group -
“There’s no way we could be running the same operations today if we didn’t have the right tech stack in place.”
Alex Katsambas
Senior Head of Localization Services, FARFETCH -
“We had a phenomenal setup with our content management system feeding automatically into and out of XTM. Now we’re able to harness the very best of both machine translation and human editing for outstanding cost efficiency.”
Ronald Egle
Content Systems Administrator, Ariel Corporation -
“XTM has become an integral part of our translation workflows, enabling us to deliver high-quality services to our clients efficiently and effectively.”
Daniela Gorry
Operations Director, Translations at THG Fluently – Ingenuity Commerce -
“One of the delightful functionalities of XTM is its custom analysis templates, which can extract content from any complex source file format, like Java, send it for translation and then convert it back to its original format upon completion of the work.”
Deepak Nagabhushana
Staff Localization Project Manager, GoTo -
“Since implementing XTM, the volume of translated words for our most frequent language pairs has increased by approximately 10%. This wouldn’t have been possible without all the added automation a TMS provides.”
Elisabeth Feulner
Project Manager, Allround Service -
“We needed to regain control over our assets and localization processes. XTM allowed us to reduce turnaround times, lower costs, and gain full control over our translation memory.”
Caoimhse McGrath
Translation Center of Excellence Program Manager, Johnson Controls -
“Reducing turnaround times and controlling costs allow us to reach our customers faster and more efficiently. With full control over our translation memory, we ensure that every term, particularly industry-specific ones, are translated with accuracy and consistency.”
Caoimhse McGrath
Translation Center of Excellence Program Manager, Johnson Controls -
“XTM has been instrumental in streamlining our language solutions at THG Fluently – Ingenuity Commerce. With centralized resources, improved project visibility, and enhanced communication management, we have achieved greater productivity, cost savings, and client satisfaction.”
Daniela Gorry
Operations Director, Translations at THG Fluently – Ingenuity Commerce
Marketo integration for launching global campaigns faster
The XTM Marketo integration connects your marketing stack to professional localisation services, reducing manual work and speeding up multilingual campaign delivery.
Trusted by teams at over 1,300 of the world’s leading organisations
Direct content export
Send emails, landing pages and campaign assets for translation without leaving your workspace.
Automated project creation
Creates translation projects instantly using your preferred languages, deadlines and quality settings.
Keep your design intact
Maintains HTML structure, tracking links and visual formatting across all translated content.
Smart quality checks built in
Uses context-aware translation memory and terminology management to ensure brand consistency.
Automatic content sync
Returns finished content directly to Marketo, ready to launch in target markets.
Works with existing workflows
Integrates seamlessly with current campaign processes without requiring technical setup.
See what our customers say
Speak to an expert
Have questions about setup or optimisation? Our experts can help you build the perfect integration stack.
How the Marketo integration works
See how the Marketo integration helps your marketing teams deliver translated content faster.
Select your campaign content
Choose emails, forms or landing pages from your Marketo campaigns and send them for translation with one click.
Translation happens behind the scenes
XTM Cloud automatically creates projects, assigns linguists and applies your brand guidelines and terminology databases.
Receive campaign-ready content
Translated materials return to Marketo with formatting, links and tracking codes intact, ready for immediate deployment.
Need help?
Connect with your favourite tools
XTM integrates with the platforms you already use.
Ready to speed up global campaigns?
Stop copying and pasting content between platforms. The XTM Marketo plugin automates translation workflows so you can focus on strategy instead of manual tasks.
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FAQs
How long does the Marketo integration take to set up?
Most teams have the XTM Connect Marketo connector running within 30 minutes. The integration uses pre-built connectors that require minimal configuration. Your IT team can complete setup using our step-by-step documentation, or we can handle the technical setup during your onboarding call.
Can I translate Marketo landing pages and preserve the formatting?
Yes, the integration maintains HTML structure, CSS styling and tracking parameters across all translated content. Your landing pages will look identical in every language, with only the text content localised. Form fields, buttons and interactive elements all function exactly as they do in your source language.
What happens to UTM parameters and tracking codes during translation?
All tracking codes, UTM parameters and analytics tags remain unchanged during the translation process. The Marketo localisation workflow preserves these technical elements while translating only the visible content, ensuring your campaign measurement stays accurate across all languages.
How does the XTM Marketo integration handle brand terminology?
XTM Cloud applies your custom terminology database and translation memory to every Marketo project automatically. This ensures consistent use of product names, brand terms and messaging across all campaigns. The system flags any terminology conflicts for review before content returns to Marketo.
Unlock more global revenue with XTM
Get expert guidance on setting up your integration, streamlining your workflows, and scaling multilingual content with confidence. Leave your details and our team will be in touch.
