Marketo integration for launching global campaigns faster

    The XTM Marketo integration connects your marketing stack to professional localisation services, reducing manual work and speeding up multilingual campaign delivery.

    Trusted by teams at over 1,300 of the world’s leading organisations

    Key features at a glance

    Powerful tools to automate your Marketo localisation workflow.

    SEO-Charcoal
    Direct content export

    Send emails, landing pages and campaign assets for translation without leaving your workspace.

    SecureDocuments-Charcoal
    Automated project creation

    Creates translation projects instantly using your preferred languages, deadlines and quality settings.

    WebsiteContent-Charcoal
    Keep your design intact

    Maintains HTML structure, tracking links and visual formatting across all translated content.

    QualityControl-Charcoal
    Smart quality checks built in

    Uses context-aware translation memory and terminology management to ensure brand consistency.

    Integration-Charcoal
    Automatic content sync

    Returns finished content directly to Marketo, ready to launch in target markets.

    IntelligentWorkflow-Charcoal
    Works with existing workflows

    Integrates seamlessly with current campaign processes without requiring technical setup.

    See what our customers say

    • “The XTM team was able to go out of their way to create a tailored solution for us, and we’re looking at introducing even more automation in the future. The fact that they are localization experts makes a big difference as they truly understand our needs.”
      Deepak Nagabhushana

      Deepak Nagabhushana

      Staff Localization Project Manager, GoTo
    • "XTM forms a big global ecosystem of seamlessly connected accounts to which thousands of users connect daily. Overall, the result is better quality with fewer resources."
      Vincent Rigal

      Vincent Rigal

      CAT Tools Products Owner, Acolad
    • “XTM stood out because it made it possible and easy for all our freelancers to work on a single, centralized platform. This enables us to monitor progress, and after the completion of a job, we can easily allocate that license to another vendor. This makes my daily tasks a lot easier, and I can focus on other value-added tasks.”
      Elisabeth Feulner

      Elisabeth Feulner

      Project Manager, Allround Service
    • “With XTM, we can now offer all customers across the world the same level of support and access to every new product we launch more quickly while reducing costs and errors, and ensuring consistency across all content.”
      Dominic-Pemberton 1

      Dominic Pemberton

      VP of Content, RS Group
    • “There’s no way we could be running the same operations today if we didn’t have the right tech stack in place.”
      Alex Katsambas

      Alex Katsambas

      Senior Head of Localization Services, FARFETCH
    • “We had a phenomenal setup with our content management system feeding automatically into and out of XTM. Now we’re able to harness the very best of both machine translation and human editing for outstanding cost efficiency.”
      Ronald-Egle-Ariel

      Ronald Egle

      Content Systems Administrator, Ariel Corporation
    • “XTM has become an integral part of our translation workflows, enabling us to deliver high-quality services to our clients efficiently and effectively.”
      Daniela Gorry

      Daniela Gorry

      Operations Director, Translations at THG Fluently – Ingenuity Commerce
    • “One of the delightful functionalities of XTM is its custom analysis templates, which can extract content from any complex source file format, like Java, send it for translation and then convert it back to its original format upon completion of the work.”
      Deepak Nagabhushana

      Deepak Nagabhushana

      Staff Localization Project Manager, GoTo
    • “Since implementing XTM, the volume of translated words for our most frequent language pairs has increased by approximately 10%. This wouldn’t have been possible without all the added automation a TMS provides.”
      Elisabeth Feulner

      Elisabeth Feulner

      Project Manager, Allround Service
    • “We needed to regain control over our assets and localization processes. XTM allowed us to reduce turnaround times, lower costs, and gain full control over our translation memory.”

      Caoimhse McGrath

      Translation Center of Excellence Program Manager, Johnson Controls
    • “Reducing turnaround times and controlling costs allow us to reach our customers faster and more efficiently. With full control over our translation memory, we ensure that every term, particularly industry-specific ones, are translated with accuracy and consistency.”

      Caoimhse McGrath

      Translation Center of Excellence Program Manager, Johnson Controls
    • “XTM has been instrumental in streamlining our language solutions at THG Fluently – Ingenuity Commerce. With centralized resources, improved project visibility, and enhanced communication management, we have achieved greater productivity, cost savings, and client satisfaction.”
      Daniela Gorry

      Daniela Gorry

      Operations Director, Translations at THG Fluently – Ingenuity Commerce
    • Goto
    • Acolad
    • Allround Service
    • Group
    • farfetch
    • Ariel
    • THG Fluently
    • Goto
    • Allround Service
    • Johnson Controls
    • Johnson Controls
    • THG Fluently

    Speak to an expert

    Have questions about setup or optimisation? Our experts can help you build the perfect integration stack.

    How the Marketo integration works

    See how the Marketo integration helps your marketing teams deliver translated content faster.

    Select your campaign content

    Choose emails, forms or landing pages from your Marketo campaigns and send them for translation with one click.

    Intergrations - Marketo - content sync

    Translation happens behind the scenes

    XTM Cloud automatically creates projects, assigns linguists and applies your brand guidelines and terminology databases.

    Intergrations - Marketo -  Approval workflows

    Receive campaign-ready content

    Translated materials return to Marketo with formatting, links and tracking codes intact, ready for immediate deployment.

    Intergrations - Marketo - Direct content publishing

    Need help?

    Everything you need to set up, manage and optimise your integrations. From step-by-step guides to hands-on support.
    Security-Charcoal
    Support
    Get direct assistance from our support team whenever you need it, with guidance on setup, troubleshooting and best-practice workflows.
    QualityControl-Charcoal
    Documentation

    Get clear instructions for every integration, including authentication, configuration options and workflow recommendations.

    Connect with your favourite tools

    XTM integrates with the platforms you already use.

    GitHub
    Figma
    Slack
    Gemini
    ChatGPT
    Akeneo
    Acolad
    DitaToo
    Adobe Experience Manager
    Amazon Translate
    Crosslang
    Alfresco
    Notion
    Language Weaver
    Applanga
    Microsoft Office SharePoint
    Contentstack
    Azure Repos
    CaptionHub
    Lingo 24
    Marketo
    Crownpeak
    Microsoft Translator
    Author it
    Muldrato
    Bitbucket
    Shopify
    Jira
    GitLab
    DeepL
    Drupal
    GitHub
    Easyling
    Optimizely
    Microsoft_Office_Excel
    Geofluent
    MindTouch
    Google Drive
    Google Translate
    Azure Devops
    Heretto
    Oneliner
    DitaWorks
    Kontent AI
    Intento
    Ixiasoft
    KantanAI
    Xperience Kentiko
    Omniscien Technologies
    Hubspot
    Oracle
    Plunet
    Ovitas
    Rigi by XTM - primary
    Contentful
    Zendesk
    WordPress
    RSuite
    Salesforce
    SAP_2011_logo
    Schema ST4
    SDL Trados
    Teamsite Opentext
    Servicenow
    Sitecore
    Tridion
    Systran
    transifex_symbol_blue
    SmartMate
    Veeva Vault
    Walkme
    XTRF by XTM logo
    Isolation Mode Icon

    Ready to speed up global campaigns?

    Stop copying and pasting content between platforms. The XTM Marketo plugin automates translation workflows so you can focus on strategy instead of manual tasks.

    Resources

    6 tips for website localization
    Customers are far more likely to buy a product from a website in their native language. Common...
    5 best website localization tools for every company size
    When your website feels native in any language, visitors are more likely to trust your brand and...
    AI
    XTM International unveils groundbreaking AI suite to transform enterprise localization
    XTM International , a global leader in enterprise localization technology, today announced the...
    XTM International named "AI Localization Software Company of the Year 2024" by CIOReview
    LONDON, December 18, 2024 - XTM International, a pioneer in AI-powered localization technology, has...
    AI
    Agentic AI is coming: Meet the localization copilot built for you
    In the world of localization, we’re used to complexity. Project delays, shifting priorities, vendor...
    AI
    Powering Up Machine Translation And AI For Next-Level Localization Efficiency
    Introduction Machine Translation (MT) powered by Artificial Intelligence (AI) represents a...

    FAQs

    How long does the Marketo integration take to set up?

    Most teams have the XTM Connect Marketo connector running within 30 minutes. The integration uses pre-built connectors that require minimal configuration. Your IT team can complete setup using our step-by-step documentation, or we can handle the technical setup during your onboarding call.

    Can I translate Marketo landing pages and preserve the formatting?

    Yes, the integration maintains HTML structure, CSS styling and tracking parameters across all translated content. Your landing pages will look identical in every language, with only the text content localised. Form fields, buttons and interactive elements all function exactly as they do in your source language.

    What happens to UTM parameters and tracking codes during translation?

    All tracking codes, UTM parameters and analytics tags remain unchanged during the translation process. The Marketo localisation workflow preserves these technical elements while translating only the visible content, ensuring your campaign measurement stays accurate across all languages.

    How does the XTM Marketo integration handle brand terminology?

    XTM Cloud applies your custom terminology database and translation memory to every Marketo project automatically. This ensures consistent use of product names, brand terms and messaging across all campaigns. The system flags any terminology conflicts for review before content returns to Marketo.

    Isolation Mode Icon

    Unlock more global revenue with XTM

    Get expert guidance on setting up your integration, streamlining your workflows, and scaling multilingual content with confidence. Leave your details and our team will be in touch.