How MPB uses automated workflows to localize content 58% faster

The company

MPB is the world's largest online platform for used photo and video equipment. Founded in 2011, it now serves 1.5 million monthly users across major international markets, including the US, UK, Germany, France, and Spain.

Trust and credibility are central to MPB's business, and that reputation carries across every market they operate in. This means that every piece of content, listing, and product information has to reflect the same level of care and consistency across every language.

Challenge: leveraging automation at scale without losing quality control

Scaling across multiple languages while ensuring the highest level of translation accuracy can put significant pressure on any localization program built around manual processes and disconnected tools.

For MPB, localization relied on human translators and manual file handoffs, while coordination happened across different channels. With limited workflow visibility and no easy way to track progress or enforce brand consistency, keeping pace with content volume was becoming increasingly resource-intensive.

Longform translations averaged almost a month to complete, with delays adding another 12 days when projects ran behind. At over 85,000 words per month, the manual overhead was becoming a critical bottleneck.

The team needed a solution that was faster and more reliable, without trading quality for speed.

Transifex has helped us reduce manual handling across tools, improve visibility between teams, and support more consistent localization workflows as we scale.

Mariana VasconcelosSenior Marketing Manager, MPB

Solution: integrated localization with greater workflow automation

XTM Transifex's automation capabilities enabled MPB to design an automated localization workflow that spans the entire content pipeline with less manual intervention.

Using Transifex has had a clear and measurable impact on our speed to publish, content quality, and brand consistency across markets.

Mariana VasconcelosSenior Marketing Manager, MPB

The result: efficiency, consistency, and speed to market

XTM Transifex has enabled MPB to publish content across all markets with significantly less time and overhead. From a speed and efficiency perspective, within 6 months, MPB decreased localization requests by 45%, driven by better planning, reuse of content, and improved workflow visibility.

Content that was taking close to a month to reach the market now takes 10 days, a 58% improvement, with project delays dropping from 12 days to 5. And with each approved translation feeding back to the system, translation output constantly improves over time, reducing the editing effort on every new project.

The biggest productivity gain has come from automating parts of the localization process in a way that draws on our approved translations, glossaries and copybook, while keeping our team focused on quality and review.

Mariana VasconcelosSenior Marketing Manager, MPB

With 85,000 words localized across 6 languages every month, the efficiency gains show up in faster launches, more consistent brand language across markets, and a localization team that can focus on quality rather than coordination.

Success snapshot

• 58% drop in average completion time (24 days → 10 days)
• 45% fewer localization requests 
• ~85,000 words localized per month across 8 markets
• 4.2M+ words localized in 16 months across 8 markets
• 6 languages: German, Dutch, French, Italian, Portuguese, Spanish