How 360Player localizes 5× more content with 62% less post-editing, with XTM IQ

Summary

• Customer: 360Player, a sports management platform used by clubs in around 60 countries, from elite professional clubs to grassroots organizations.
• Challenge: The product team ships five times more features than before. Keeping up through in-house translators, agencies and machine translation would have meant more people and more manual work.
• Solution: XTM IQ, the AI engine in XTM’s AI Globalization Platform, working with XTM Transifex Native so new content is translated and published automatically.
• Result: Every release now ships fully translated. 97% of reviewed AI translations need no edits, and manual post-editing is reduced by 62%.

About 360Player

360Player builds sports management software for clubs of every size, from elite professional clubs to grassroots organizations. The Swedish-based company offers a platform that covers club communication, payments, stats, and analytics, with customers in around 60 countries. English isn’t the main language in most of its markets, so the whole product has to be localized. 360Player has done that with XTM Transifex since 2017.

Five times more content, and all of it needs to be localized

For years, 360Player localized in batches. The in-house team managed the languages where team members were available, Google Translate filled in the gaps, and agencies took care of new languages. Each batch required someone to oversee the process. Once the product team started shipping five times more features, that model couldn’t keep up.

With the speed of our product organization now, we push five times more features, and that means five times more translation strings. We would probably need to employ people if we weren't trusting AI to do the bulk work for us.

Alexander KraitsikChief Product Officer, 360Player

Machine translation was fast, but someone still had to own every batch

The old workflow was simple: run a machine translation pass over each batch of new text, review and correct it, then ship. It kept the product translated, but it never ran on its own. Every batch needed an owner, and Alex, who has led localization at 360Player since the start, was usually that owner.

Before, when things were done manually, through agencies or even machine translation, you still needed someone to own the process all the time.

Alexander KraitsikChief Product Officer, 360Player

The goal was clear: keep localization in-house, remove the dependency on external vendors, and stop localization from slowing down releases.

New content is translated and published automatically

360Player connected XTM IQ to the XTM Transifex workflow it already used. XTM Transifex Native delivers translations straight into the live app, with no need to wait for a new app release. A fix or a new language goes live instantly. XTM IQ translates every new piece of content as soon as it’s created, using 360Player’s brand and language assets. It also scores each translation, so the team knows where to look first.

As soon as a new string is introduced in the app, it's sent to Transifex, automatically translated and automatically pushed out. So we never have anything that's not translated.

Alexander KraitsikChief Product Officer, 360Player

Native and AI work as one system: nothing ships untranslated, and anything can be fixed instantly

For Alex, the biggest shift came from pairing AI with XTM Transifex Native, which delivers translations straight into the live app without a new code release. Before, fixing a wrong translation meant waiting for the next app update. Now fixes go live instantly, and AI makes sure nothing ever ships untranslated.

After Native, it's ship, we can fix that. It's way less of a headache. And AI slots perfectly into that, because we also know we are not shipping an empty translation.

Alexander KraitsikChief Product Officer, 360Player

Every release ships fully translated, with far less manual work

• Nothing ships untranslated: new content is translated the moment it’s created, so no feature goes live in English only.
• 97% need no edits: reviewers approve almost every AI translation out of the box and only step in where it matters.
• 62% less manual post-editing: the team spends far less time correcting translations, even as the product ships five times more content.
• 5× the content, no new hires: XTM IQ absorbs volume growth that would otherwise have meant hiring.

Why 360Player chose XTM

360Player didn’t have to rebuild anything to adopt AI. XTM IQ runs inside the XTM Transifex setup the team already used, with the same integrations and language assets, including translation memory.

What comes next

360Player plans to expand into more local markets. With XTM IQ and Native in place, launching a new language no longer depends on hiring translators or waiting for releases.

For us to be able to say to a potential massive client that we could localize this in 24 hours, completely, into a new language from nothing, it's a confidence we'd love to have when we are selling. It would be terrible if we couldn't meet that standard.

Alexander KraitsikChief Product Officer, 360Player

Questions this story answers

What problem was 360Player trying to solve?

Its product team ships five times more features than before. Keeping every language up to date manually would have needed more people and more time.

What is XTM IQ?

XTM IQ is the AI engine inside XTM's AI Globalization Platform. It translates content using the customer's translation memory and style guides, and scores the quality of every translation.

Did 360Player have to change its workflow?

No. XTM IQ works inside the XTM Transifex setup 360Player already used.

Did translation quality drop?

No. 97% of the AI translations the team reviews need no edits.

How much manual work did it save?

Manual post-editing is down 62%, even as content grew five times.

Talk to XTM about putting XTM IQ to work in the pipeline you already run. Schedule a call with one of our experts.