How a full website translator boosts global sales and customer engagement

Your website is often the first point of contact for global customers — and it needs to communicate in their native language to build trust and drive engagement.

XTM’s AI-powered platform enables full website translation at scale, ensuring accurate, on-brand content across every page and market.

From product pages to support portals, XTM helps your team deliver consistent multilingual experiences that boost conversions and support global growth.

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Trusted by teams at over 1,000 of the world’s leading organizations
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Why businesses need full website translation

Your website is often the first impression people get of your business. But if visitors can’t read your content, they’ll leave in seconds. It’s not just about language preference either — 75% of people are more likely to buy if the product info is in their native language, even if they speak English.

Translating your website isn’t just about swapping words from one language to another. It’s about tailoring your entire online experience to each market. That means accommodating for cultural differences, buying habits and expectations. When done right, this helps you build trust, connect with local audiences and increase your chances of making a sale.

The impact can be massive. Companies with multilingual websites see up to 70% more revenue from international customers compared to those with English-only sites. Think of it as having a 24/7 sales rep for every language you serve — always working, always selling.

As global ecommerce grows, more customers are open to shopping from international stores. But language is one of the biggest barriers. A fully translated website removes that barrier and opens the door to new revenue streams.

Real results with XTM's full website translator. Not just promises.

Businesses using XTM see faster turnaround times, fewer errors, and consistent quality across languages and channels.

50%

Reduction in translation errors

42%

Cost saving with machine translation

90%

faster time-to-market

Common website translation challenges

Technical complexity

Modern websites aren’t static — they’re made up of thousands of moving parts. It’s not just product pages that need translating. You’ve also got menus, buttons, pop-ups, error messages, checkout flows and more. Miss even a few of these and the user experience starts to fall apart.

Content updates

Websites change all the time — new collections launch, prices change and campaigns go live. Without the right systems in place, those changes create translation delays. You end up with outdated pages in some languages and others current.

Cultural adaptation

A literal translation might be technically correct but that doesn’t mean it’ll land. Jokes, idioms or references that work in one country might sound odd or even offensive in another. What sounds good in English might fall flat somewhere else. And then there’s the legal side. Each market has its own rules around privacy, terms of service and disclaimers. 

Consistency

When multiple translators work on hundreds or thousands of pages, things get messy fast. Brand tone shifts. Technical terms are used inconsistently. And customers pick up on those differences — which can erode trust.

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XTM: Website translation for global business

Whether you have a few landing pages or thousands of product listings, XTM gives you the tools to translate your website properly — and at scale.

Our platform isn’t a basic plug-in or quick fix. It’s a full-featured solution that connects directly to your CMS, ecommerce system or custom setup. No copy-pasting, no manual uploads — just smooth, automatic content flows across every language you need.

We combine smart AI with real human translators to give you the best of both worlds. Machine translation gives you speed and lower costs. Human experts make sure your content feels natural, accurate and culturally on point. Fast, but not cutting corners.

Top brands choose XTM because we know that translating a website isn’t just about swapping words. You need to stay on-brand, meet local legal requirements and connect with customers in a way that actually resonates. We help you do all of that — without the chaos.

Built-in AI tools that make the difference

Our AI features don’t just make things faster — they make translations smarter, more accurate, and easier to manage.

Intelligent Score

Highlights where quality issues are most likely so reviewers know where to focus — no time wasted.

Intelligent Workflow

Adjusts automatically depending on the job. Simple content moves quickly, complex work gets extra attention.

SmartContext

Understands how each sentence fits into the bigger picture, helping translations sound smooth and natural.

Language Guard

Stops off-brand or non-compliant terms from slipping through, so your content always stays on-message and in line with regulations.

Key features of XTM's full website translator

Translation memory that saves time and money

XTM remembers what you’ve translated before, so you don’t have to start from scratch every time. If a product description or service page is similar to something you've already done, the system suggests that version.

It keeps your messaging consistent and can cut translation costs by up to 60% — especially handy if you’ve got lots of similar content across your site.

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Automated quality checks

XTM runs checks automatically to catch issues before they ever go live. It flags spelling errors, formatting mistakes, missing translations, and inconsistent terminology.

You can also set your own quality rules. Want to make sure legal phrases stay consistent or product names aren’t changed? Done. The system keeps your standards in place without extra work.

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Built-in tools for team collaboration

XTM makes it easy for translators, reviewers, and project managers to work together in real time. Everyone can see who’s doing what, and where things are in the process.

Need to give feedback? Just leave a comment directly on the translation — no messy email chains or missed messages. Approvals are quick, and nothing gets lost.

 

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Connects straight to your website

No more copy-paste jobs or clunky file uploads. XTM plugs directly into platforms like WordPress, Drupal, Shopify, and Magento — or your own custom system via API.

When you make changes to your site, the updated content flows straight into the translation workflow. Once it’s translated, it’s pushed right back into place. Everything stays in sync, with no manual back-and-forth.

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Benefits of choosing XTM's website translation platform

 

Faster time to market

Launch multilingual websites in weeks rather than months. XTM's automated workflows and direct integrations eliminate the bottlenecks that slow traditional translation projects. Your team can focus on strategy and quality while the platform handles routine tasks.

Project templates allow you to standardise processes for different types of content. Once configured, these templates automatically route content to appropriate translators and reviewers, reducing setup time for new projects.

Cost control and visibility

Track translation costs in real-time through detailed reporting and analytics. XTM business intelligence dashboards provide insights into spending patterns, productivity metrics, and quality trends across all your translation projects.

Budget controls prevent cost overruns by setting spending limits and approval requirements for large projects. You can allocate budgets by language, content type, or business unit, ensuring translation spending aligns with business priorities.

Scalable growth support

Handle increasing translation volumes without proportional increases in management overhead. XTM's automation features scale with your business, managing thousands of pages as easily as dozens.

The platform supports multiple content types simultaneously. Your team can translate marketing campaigns, product catalogues, support documentation, and legal content through the same system, maintaining consistency across all customer touchpoints.

Brand consistency protection

Maintain your brand voice across all languages through centralised terminology management and style guides. XTM ensures that your key messages, product names, and brand personality translate consistently, regardless of which linguists work on your content.

Visual preview features let you see exactly how translated content will appear on your website before publication. This prevents layout problems and ensures that translated text fits properly within your design constraints.

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Who benefits from XTM's full website translator

  • Who is it for
    Marketing teams

    Create multilingual campaigns that maintain brand consistency across all markets. XTM's collaborative features allow marketing teams to work closely with translators and reviewers, ensuring that creative concepts translate effectively while meeting local cultural expectations.

    Ecommerce managers

    Localise product catalogues, checkout processes, and customer communications efficiently. XTM handles the complexity of translating thousands of product descriptions while maintaining SEO value and search rankings in local markets.

    Content creators

    Translate blogs, articles, and educational content that engages international audiences. XTM's workflow management ensures that your content calendar stays on track across multiple languages, with clear visibility into translation progress and deadlines.

    Technical teams

    Integrate translation workflows directly into development processes. XTM's APIs and connectors allow technical teams to automate translation tasks as part of their regular deployment cycles, reducing manual work and potential errors.

Marketing teams

Create multilingual campaigns that maintain brand consistency across all markets. XTM's collaborative features allow marketing teams to work closely with translators and reviewers, ensuring that creative concepts translate effectively while meeting local cultural expectations.

Ecommerce managers

Localise product catalogues, checkout processes, and customer communications efficiently. XTM handles the complexity of translating thousands of product descriptions while maintaining SEO value and search rankings in local markets.

Content creators

Translate blogs, articles, and educational content that engages international audiences. XTM's workflow management ensures that your content calendar stays on track across multiple languages, with clear visibility into translation progress and deadlines.

Technical teams

Integrate translation workflows directly into development processes. XTM's APIs and connectors allow technical teams to automate translation tasks as part of their regular deployment cycles, reducing manual work and potential errors.

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Advanced capabilities for complex websites

Dynamic content handling

Translate user-generated content, personalised recommendations, and real-time updates automatically. XTM's advanced features handle content that changes frequently, ensuring that your multilingual website stays current across all languages.

 

SEO optimisation support

Maintain search engine rankings in local markets through SEO-aware translation processes. XTM helps you adapt keywords, meta descriptions, and content structure for different search engines and cultural contexts.

Compliance management

Meet local regulatory requirements through specialised legal translation workflows. XTM's security features and audit trails support compliance with data protection regulations and industry standards across different jurisdictions.

Performance monitoring

Track the effectiveness of your multilingual website through integrated analytics. Monitor conversion rates, user engagement, and other key metrics by language to understand which markets respond best to your translated content.

 

Award-winning localization software for scaling global content operations
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Start translating your website today

Ready to expand your business into new markets with professional website translation? XTM makes it simple to create multilingual websites that connect with customers worldwide.

Our team will show you exactly how XTM can handle your website translation needs. From initial assessment through full deployment, we guide you through every step of the process.

Contact us today to schedule a personalised demonstration and see how XTM can accelerate your international growth.

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Frequently asked questions

How quickly can XTM translate my entire website?

Translation speed depends on your website size, content complexity, and target languages. A typical business website with 50 to 100 pages can be translated into one language within two to four weeks. Larger ecommerce sites with thousands of products may require six to eight weeks per language. XTM's automation features significantly reduce these timelines compared to traditional translation methods.

Does XTM work with websites that have constantly changing content?

Yes, XTM manages dynamic content through real-time integration with your content management system. Product updates, price changes, and new content automatically enter the translation workflow. This ensures that your multilingual website stays current without manual intervention from your team.

What types of website files can XTM translate?

XTM supports all common web formats including HTML, XML, JSON, CSV, and database exports. We also handle content management system formats like WordPress XML, Drupal exports, and Shopify CSV files. Our integrations marketplace provides direct connections to popular platforms, eliminating the need for manual file handling.

How does XTM maintain translation quality across my entire website?

XTM combines automated quality checks with human review processes. Our system automatically scans translations for spelling errors, terminology consistency, and formatting issues. Professional linguists then review content for cultural appropriateness and brand consistency. Visual preview features allow you to see exactly how translated content will appear on your website before publication.

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