Accelerate your
global content reach
with AI-driven content localisation

Getting content ready for global audiences is challenging. You need more than just translation — you need localisation that preserves meaning, tone, and consistency across markets. Manual processes make this slow, costly, and error-prone. 

XTM’s AI-driven content localisation platform connects directly to your CMS, automates repetitive steps, and gives translators the tools to deliver accurate content faster. The result? Consistent messaging, quicker launches, and smoother international growth.

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Trusted by leading companies worldwide
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Why XTM delivers superior content localisation results

Escape slow processes and fragmented workflows. XTM Cloud helps you move quicker, maintain consistency, and deliver international content at scale without the complexity.

Launch content 60% faster 

Speed up content localisation through automated project creation and intelligent workflow triggers that maintain momentum without manual intervention.

Maximise your existing translations  

Get more value from previous work. XTM handles 80+ file formats and platforms, helping you repurpose translations to maintain consistency and reduce duplicate efforts.

Monitor every project in real time 

Stop wondering about progress. Live dashboards reveal exactly where each project sits, so you can identify and resolve bottlenecks before they create delays.

What our customers say

Dominic-Pemberton
With XTM Cloud, we can now offer all customers across the world the same level of support and access to every new product we launch more quickly while reducing costs and errors, and ensuring consistency across all content.”
Dominic Pemberton

VP of Content, RS Group

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Deepak Nagabhushana
What truly makes a difference is the people and their commitment to supporting their customers. The XTM team was able to go out of their way to create a tailored solution for us, and we’re looking at introducing even more automation in the future. The fact that they are localization experts makes a big difference as they truly understand our needs.”
Deepak Nagabhushana

Staff Localization Project Manager, GoTo

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Alex Katsambas
There’s no way we could be running the same operations today if we didn’t have the right tech stack in place.”
Alex Katsambas

Senior Head of Localization Services, FARFETCH

Farfetch
Elisabeth Feulner
Since implementing XTM Cloud, the volume of translated words for our most frequent language pairs has increased by approximately 10%. This wouldn’t have been possible without all the added automation a TMS provides.”
Elisabeth Feulner

Project Manager, Allround Service

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Vincent Rigal
XTM Cloud forms a big global ecosystem of seamlessly connected accounts to which thousands of users connect daily. Overall, the result is better quality with fewer resources.”
Vincent Rigal

CAT Tools Products Owner, Acolad

Acolad
Ronald-Egle-Ariel
We had a phenomenal setup with our content management system feeding automatically into and out of XTM. Adding SYSTRAN MT to the process made it even better. Then with the release of XTM 12.7 and neural fuzzy adaptation, we found gold. Now we’re able to harness the very best of both machine translation and human editing for outstanding cost efficiency.”
Ronald Egle

Content Systems Administrator, Ariel Corporation

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Scale internationally with intelligent content localisation

Scaling content operations across markets doesn’t need to be complex. With XTM, your teams work faster, reduce errors, and maintain brand consistency, no matter the format or language.

Remove manual steps between content creation and localisation

Manual file handling slows everything down. XTM integrates directly with your CMS, so content moves automatically through localisation workflows without human intervention.

  • Connect instantly to 50+ CMS and content platform
  • Eliminate delays from copy-paste and manual transfers
  • Keep projects moving from draft to publishing seamlessly
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Repurpose content across multiple formats, languages, and platforms

Why start from scratch each time? XTM reuses past translations across websites, documents, videos, and apps, saving time while ensuring consistent messaging.

  • Access translation memory across every content type
  • Maintain brand voice across markets and platforms
  • Reduce costs by reusing high-quality previous work
Translation Memory (TM) matches for English to French content. The interface shows a source English phrase and its translated French counterpart, highlighting efficient reuse of previously translated content.

Maintain brand consistency and quality in every market

Consistency matters as much as speed. XTM helps enforce brand standards across languages so your content always feels authentic and aligned.

  • Built-in terminology management for accurate word use
  • Visual previews showing translations in real context
  • AI-powered checks to catch issues before publishing
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Track localisation progress and deadlines clearly

Uncertainty kills momentum. With XTM, project managers see exactly where things stand and can resolve bottlenecks before they cause problems.

  • Live dashboards for real-time project visibility
  • Identify issues early and prevent delays
  • Keep multilingual launches on track and on time
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What is XTM?

XTM is the AI-powered international content operations platform that connects your current tools to simplify multilingual publishing. We help content teams cut time-to-market by 60% while preserving quality across every language and platform.

XTM Connect 

Link with 50+ CMS and content platforms

Translation Memory 

Repurpose content across formats and languages

Visual Mode  

Preview translations in actual context

Workflow Editor  

Automate project routing and assignments

AI Quality  

Control Identify errors before they go live

Real-time Analytics  

Monitor progress across all projects

Publishing quality content globally

Chosen by international brands to deliver consistent, high-quality content across markets worldwide.

880+

languages available

18B+

words translated each year

17.5K+

active users globally

Enterprise-grade security

Your content and data stay protected with the highest security standards and compliance certifications.

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Ready to revolutionise your international content operations?

Join thousands of content teams using XTM to publish faster and smarter across markets.

Frequently asked questions

What exactly is content localisation and why should I care?

Content localisation is the process of adapting your content so it resonates with audiences in different regions. It goes beyond direct translation by considering culture, tone, and formatting. Done right, localisation makes your message feel natural to local readers while maintaining brand consistency. This helps build trust, improve engagement, and drive better results in international markets.

How does XTM's AI handle content localisation workflows?

XTM connects directly to your existing CMS and content tools. When content changes, our system detects updates and routes them through automated workflows. Translators see content in full context, while AI-powered quality checks flag potential errors before publishing. This means faster localisation cycles, fewer mistakes, and consistent content delivery across every market.

Which content types work with XTM's content localisation platform?

XTM supports more than 80 file formats, making it flexible enough for all content types. From websites, blogs, and documents to videos, mobile apps, and software interfaces, the platform keeps formatting intact while translations are applied. Marketing teams, product teams, and support teams can all manage localisation from one place without technical bottlenecks.

How quickly can I expect content localisation results with XTM?

Teams typically see content delivered 60% faster than with traditional processes. Simple updates like blog posts can be localised within hours, while larger projects such as multimedia campaigns are completed in days instead of weeks. Automated workflows, reuse of past translations, and AI-powered checks cut wasted time and reduce dependency on manual processes.

Will XTM keep my brand voice consistent across languages?

Yes. XTM enforces approved terminology and style across every translation. Our terminology management system highlights brand-specific terms during translation, while live previews let linguists check how content looks in real-world layouts. Combined with AI checks, this ensures your messaging remains consistent across all markets, no matter the language or platform.

How does content localisation integration work with my current CMS?

XTM provides direct integrations with platforms like WordPress, Drupal, Sitecore, and Adobe Experience Manager. These connections allow content to flow in both directions: source content is automatically pulled into XTM, and finished translations are pushed back to your CMS. This eliminates manual file transfers and ensures localisation happens without disrupting existing workflows.

What sets XTM apart from other content localisation solutions?

Unlike basic translation tools, XTM automates the entire localisation lifecycle. It combines deep CMS integrations, intelligent translation reuse, and AI quality control in one platform. This means faster delivery, lower costs, and more consistent content. Whether you’re localising a blog post or a complex video campaign, XTM makes the process simpler and more scalable.

Does XTM work for both small teams and large companies?

Yes. XTM scales to fit your needs. Small teams benefit from templates, automation, and out-of-the-box integrations that simplify localisation. Large enterprises gain from custom workflows, advanced analytics, and AI models designed to handle hundreds of projects simultaneously. Whether you’re managing five languages or fifty, XTM adapts to your scale.

Explore more

Scale your operations further

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Reuse translations with ease

Learn how XTM’s Term Base Builder and Memory Builder, Smart Leverage and Language guard can transform your business and help your team translate faster. 

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Launch global content up to 90% faster with XTM

Manage translations at enterprise scale with less stress and more speed – all powered by AI. Try XTM Cloud free for 30 days (no credit card required) and experience faster, smarter localization firsthand.

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Human-quality translations at scale

Our AI-powered translations sound like you, combining speed with context-aware accuracy.