Accelerate global expansion with intelligent website translation tools

Managing multilingual websites can feel overwhelming, especially when you're trying to reach customers across different countries and cultures.

XTM's website translation tools solve this challenge by automating complex translation workflows whilst maintaining the quality your brand demands.

Our platform integrates seamlessly with your existing systems, handling everything from content extraction to final publishing. This means your team can focus on growing your business globally instead of wrestling with translation logistics.

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Trusted by teams at over 1,000 of the world’s leading organizations

The problems with basic website translation approaches

When companies first expand internationally, they often rely on simple online translators or manual copy-paste processes. While these may work for the odd paragraph, they quickly fall apart when you’re translating full websites.

Basic tools don’t understand the context behind your messaging. They ignore your brand voice, miss important terminology, and create inconsistent copy across different pages and languages. The result? Confused customers and a diluted brand.

Manual processes make things worse. Your team ends up copying content from spreadsheets, chasing status updates, and emailing back and forth with translators. Every project becomes a time-consuming headache that pushes your global launch dates back by weeks.

To grow efficiently, you need website translation tools that work with your systems, reduce manual effort, and scale without constant handholding.

How XTM solves website translation challenges

End-to-end workflow automation

XTM connects directly to your content management system and handles the full translation process automatically. It identifies new content, sends it through your workflow, and delivers it back ready to publish. This cuts manual work by up to 90%, so your team can focus on growth, not admin.

Quality assurance throughout the process

Our platform combines AI checks with human reviewers to keep quality high. It remembers your approved translations and preferred terminology, applying them across all content. Built-in quality metrics show exactly where to focus reviews—so you can publish with confidence.

Accelerated global launches

XTM supports continuous localisation, translating content as soon as it’s created. You don’t have to wait for entire site sections to be ready. This rolling approach means you can launch in multiple markets in days, not months.

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Real results with XTM's website translation tools. Not just promises.

Businesses using XTM see faster turnaround times, fewer errors, and consistent quality across languages and channels.

50%

Reduction in translation errors

42%

Cost saving with machine translation

90%

faster time-to-market

Reach audiences worldwide

Make your website accessible to people everywhere. With support for over 880 languages, you can connect with users in every market. Whether you're entering new regions or improving existing content, the system handles everything without adding complexity to your workflow.

Preview translations before publishing

See exactly how your translations will appear on the live website before going live. You can check layout, design, and meaning as you work, catching problems early and avoiding expensive revisions. This ensures your pages look and sound perfect from launch day.

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AI-powered productivity

Artificial intelligence accelerates your translation process by handling repetitive tasks and identifying problems early. It checks translations for errors, directs content to the right team members, and scores quality automatically. This means less manual work, faster reviews, and more time to focus on high-priority content.

Preserve brand consistency

Term bases store your approved words and phrases, ensuring everyone uses the same language across every page. You can create custom quality checks that follow your specific rules, like verifying product names, formats, or tone. This keeps your content clear, on-brand, and ready for any market.

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Who benefits most from XTM's website translation tools?

Who are they for

Localisation managers

Boost team productivity by automating routine tasks like project setup and quality checks. The platform frees your team to focus on strategic initiatives and complex cultural adaptations rather than administrative work. You get better results with existing resources.

Marketing directors

Scale content creation across multiple markets whilst maintaining brand consistency. AI translation handles everything from landing pages to campaign materials, allowing simultaneous global launches without proportional budget increases. Your marketing campaigns can reach global audiences without delays.

Product managers

Accelerate global product launches without depending on translation teams for every update. The platform connects with development tools to automatically translate UI strings, help documentation, and release notes as products evolve. This integration keeps your global websites current with product updates.

Digital content managers

Manage multilingual website content at scale without getting buried in admin work. With support for over 880 languages, in-context previews, and AI-driven quality assurance, you can confidently handle frequent updates, optimise site performance across markets, and deliver better user experiences in every language.

Localisation managers

Boost team productivity by automating routine tasks like project setup and quality checks. The platform frees your team to focus on strategic initiatives and complex cultural adaptations rather than administrative work. You get better results with existing resources.

Marketing directors

Scale content creation across multiple markets whilst maintaining brand consistency. AI translation handles everything from landing pages to campaign materials, allowing simultaneous global launches without proportional budget increases. Your marketing campaigns can reach global audiences without delays.

Product managers

Accelerate global product launches without depending on translation teams for every update. The platform connects with development tools to automatically translate UI strings, help documentation, and release notes as products evolve. This integration keeps your global websites current with product updates.

Digital content managers

Manage multilingual website content at scale without getting buried in admin work. With support for over 880 languages, in-context previews, and AI-driven quality assurance, you can confidently handle frequent updates, optimise site performance across markets, and deliver better user experiences in every language.

Reduce translation expenses

XTM's AI capabilities dramatically lower your localisation costs. The SmartContext engine reuses your existing translation memory to deliver consistent, high-quality translations that require minimal human review. Companies typically see forty to sixty percent of their content going straight to production without editing, cutting traditional translation costs in half whilst maintaining quality standards.