Grow your global reach with translation software for marketing success

Marketing teams worldwide face the same challenge: getting campaigns to international audiences quickly and correctly. Translation software for marketing makes this process smoother, faster and more cost-effective. 

XTM's AI-powered platform helps you launch campaigns in multiple languages without the usual headaches.

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Book your 30-minute demo

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Trusted by teams at over 1,000 of the world’s leading organizations
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Marketing translation software that gets results

Teams using XTM see real improvements in how fast they can launch campaigns globally. Our AI-driven platform changes how brands handle international marketing completely.

880+

supported languages

18B

words processed annually

1300+

businesses worldwide

Why marketing teams get stuck with translation projects

Global campaigns often hit roadblocks during translation. Teams spend too much time managing different vendors, waiting for approvals and fixing mixed messages across markets.

XTM fixes this problem with one platform that connects your marketing tools, checks quality automatically and keeps campaigns moving from idea to worldwide launch.

 

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Boost your marketing results with smart translation tools

Today's marketing needs speed, consistency and scale across global markets. Our translation software for marketing teams gives you all three through smart automation and easy teamwork.

Launch campaigns faster worldwide

Remove weeks from your translation timeline with automated workflows, AI quality checks and ready-made project templates. Your campaigns go from approval to global launch without delays or last-minute problems that mess up launch dates.

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Keep your brand voice consistent everywhere

Protect your brand across every language and region. Built-in translation memory and terminology tools make sure your messaging stays true to your brand, whether you're translating email campaigns, website content or social media posts.

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Reduce translation costs and boost returns

Monitor performance and improve spending with live insights into cost factors and vendor performance. Automated quotes, built-in payments and advanced translation technology cut manual work while increasing returns on every translated asset.

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Make teamwork easier across groups and vendors

Remove barriers between marketers, translators, designers and outside vendors. Everyone works in one shared space with visual previews, customisable workflows and self-service access that keeps projects on track under tight deadlines.

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What our customers say

Dominic-Pemberton
“With XTM Cloud, we can now offer all customers across the world the same level of support and access to every new product we launch more quickly while reducing costs and errors, and ensuring consistency across all content.”
Dominic Pemberton

VP of Content, RS Group

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Deepak Nagabhushana
“What truly makes a difference is the people and their commitment to supporting their customers. The XTM team was able to go out of their way to create a tailored solution for us, and we’re looking at introducing even more automation in the future. The fact that they are localization experts makes a big difference as they truly understand our needs.”
Deepak Nagabhushana

Staff Localization Project Manager, GoTo

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Alex Katsambas
“There’s no way we could be running the same operations today if we didn’t have the right tech stack in place.”
Alex Katsambas

Senior Head of Localization Services, FARFETCH

Farfetch
Elisabeth Feulner
“Since implementing XTM Cloud, the volume of translated words for our most frequent language pairs has increased by approximately 10%. This wouldn’t have been possible without all the added automation a TMS provides.”
Elisabeth Feulner

Project Manager, Allround Service

Allround linguist services
Vincent Rigal
“XTM Cloud forms a big global ecosystem of seamlessly connected accounts to which thousands of users connect daily. Overall, the result is better quality with fewer resources.”
Vincent Rigal

CAT Tools Products Owner, Acolad

Acolad
Ronald-Egle-Ariel
“We had a phenomenal setup with our content management system feeding automatically into and out of XTM. Adding SYSTRAN MT to the process made it even better. Then with the release of XTM 12.7 and neural fuzzy adaptation, we found gold. Now we’re able to harness the very best of both machine translation and human editing for outstanding cost efficiency.”
Ronald Egle

Content Systems Administrator, Ariel Corporation

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Business-grade features made for marketing teams

Handle every part of your translation workflow with tools built specifically for modern marketing operations and campaign needs.

Ready-made project templates

Start new translation projects instantly with pre-set configurations that include translator assignments, workflow steps and quality checkpoints designed for your marketing campaigns.

Smart AI features

Remove quality bottlenecks with intelligent automation including contextually accurate AI translation, harmful language detection, quality scoring and automatic file routing based on content difficulty.

Translation memory system

Reuse past translations automatically while keeping brand consistency. Our AI-optimised system matches previous content and supports reverse memory for better translation use across campaigns.

Budget tracking

Get automatic cost estimates and live tracking through built-in rate cards. Monitor project numbers, manage vendor payments and optimise spending with detailed analytics and reporting.

Visual preview mode

See exactly how your translated content will look with live previews for videos, web apps, documents and design files before final approval.

Multiple format support

Handle any content type with support for 80+ file formats from desktop publishing files to code snippets, CMS pages, emails and multimedia assets.

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XTM works with your current marketing tools

Our connectors work with popular CMS platforms, marketing automation tools and content storage systems to create one unified translation experience.

Shopify
Wordpress
HubSpot
Figma
Gemini
Open AI
Salesforce Commerce Cloud
Sitecore
GitHub
Slack
Jira
Adobe Marketo Engage
DeepL

Business security you can rely on

XTM meets the highest security standards with SOC 2 Type II compliance, ISO 27001 certification and GDPR compliance built into every part of our platform.

  • Advanced encryption protects your content during transfer and storage
  • Role-based access controls make sure only authorised users see sensitive materials
  • Regular security audits and penetration testing maintain the highest protection levels
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Speed up global campaigns with XTM translation software for marketing

Don't let translation slow down your marketing progress. Join 1,300+ companies using XTM to speed up their global campaigns and drive measurable results across every market.

Start free 30-day trial
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Frequently asked questions

How fast can our team start using translation software for marketing campaigns?

Most marketing teams get going within two days of signing up. Our setup specialists help you configure project templates, connect your current tools and train your team on best practices.

You can begin with one simple campaign to test the platform, then grow as your team gets comfortable with the workflow and features.

Which file types work with XTM for marketing materials?

XTM works with 80+ file formats including all common marketing materials like Word documents, PowerPoint presentations, InDesign files, HTML pages, Excel spreadsheets and multimedia content. Our platform also connects directly with popular CMS platforms and marketing automation tools.

This means you can translate everything from email campaigns and landing pages to product catalogues and video content without switching between different tools.

How does translation software for marketing maintain brand consistency across languages?

Our translation memory and terminology management features work together to keep your brand voice consistent globally. The system automatically suggests previously approved translations and alerts when translators stray from established terminology.

You can also create custom style guides and brand guidelines that show directly in the translator interface, making sure everyone follows your brand standards.

Does XTM connect with our current marketing technology tools?

Yes, XTM offers 50+ ready-made connectors for popular platforms like HubSpot, Salesforce, WordPress, Drupal and major marketing automation tools. These connections remove manual file transfers and keep your translation workflow connected to your existing processes.

Our API also supports custom connections if you have specific needs or use proprietary systems.

What does translation software for marketing typically cost?

XTM pricing depends on your translation volume, number of users and needed features. Most marketing teams see big cost savings compared to managing multiple vendors and tools separately.

We offer clear pricing with no hidden fees, and our cost management features help you track and optimise spending across all your translation projects.

What support does XTM give marketing teams?

Every XTM customer gets access to dedicated customer success managers who understand marketing workflows and deadlines. We also provide 24/7 technical support, complete training resources and best practice guidance.

Our support team includes translation experts who can help optimise your workflows and solve any issues that might affect your campaign timelines.

How does AI make translation better for marketing content?

XTM's AI features include contextually accurate translation, quality scoring and intelligent workflow routing that automatically sends complex content to human reviewers. This reduces review cycles while keeping high quality standards.

Our AI also improves translation memory matching and provides live suggestions to help translators work faster without sacrificing accuracy or brand consistency.

Can small marketing teams and large businesses both use translation software for marketing?

XTM works for small marketing teams managing a few campaigns and enterprise organisations with complex global operations. Our platform grows with your needs, offering everything from simple project templates to advanced workflow automation.

Small teams benefit from easier processes and cost transparency, while enterprises get sophisticated reporting, custom connections and dedicated account management to support their complex requirements.

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Scale your operations further

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Transform how teams work with Agentic AI

Learn how XTM’s embedded AI agents help project managers and linguists automate tasks, surface insights, and make faster decisions—without losing control.

Learn More
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Human-quality translations at scale

Our AI-powered translations sound like you, combining speed with context-aware accuracy.

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Take the XTM product tour

Explore how XTM’s AI features work across real-world translation workflows—from quality checks and SmartContext to agent-led support in Workbench.

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