Why switch
from Phrase

Translation teams worldwide are realizing the drawbacks of Phrase - hidden costs, limited features, and workflows that slow projects down. These restrictions make it harder to scale, harder to deliver quality, and harder to control budgets.

XTM gives you a smarter way forward. With transparent pricing, you only pay for what you use—no inflated counts, no surprises. Our advanced visual tools show translations in context across every file type, improving accuracy and cutting review cycles. And with AI embedded throughout the workflow, from task routing to quality scoring, you gain automation that saves time without sacrificing control.

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Trusted by teams at over 1,000 of the world’s leading organizations
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The results only XTM can deliver

Whether you’re a localization manager, marketer, or product team, we streamline the entire process—saving time, reducing costs, and boosting quality

125%

increase in translation quality

40%

cost savings on external vendors

90%

faster time-to-market

Why switch from Phrase to XTM

Honest pricing, no surprises

XTM excludes ICE matches from word counts, cutting costs by up to 30% compared to Phrase. No hidden charges, no inflated volumes — just clear, predictable pricing.

AI built into your entire workflow

XTM applies AI at every stage, not just in the editor. From quality scoring to compliance filtering and automated task routing, everything works smarter by design.

Full visual context for better quality

SmartContext shows full layouts, not just strings. Translators see exactly where content appears — reducing errors and improving consistency.

Enterprise-grade security and control

XTM supports private cloud and BYOK for AI models. Unlike Phrase, you stay in control of your data and meet strict compliance standards.

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“The clear pricing and flexibility of XTM felt refreshing after dealing with Phrase. Our translators really appreciated SmartContext too.”

Global SaaS company

“We kept overpaying because of Phrase’s ICE match fees and MT volume billing. With XTM, we’ve cut our processed word costs by at least 30%.”

Enterprise localisation lead

“XTM gave us better control, compliance and automation. We didn’t want to stay trapped in an editor-focused AI model.”

Technical content manager

Feature comparison: XTM vs Phrase

XTM
Phrase
Feature
Feature
Pricing model
Pricing model
Clear, excludes ICE matches
Bills for all match types including ICE
Visual context
Visual context
Full file previews for HTML, XML, InDesign, video
Basic HTML-based previews only
AI integration
AI integration
Complete pipeline automation with Language Guard, Intelligent Score
Editor-only OpenAI tools
Deployment options
Deployment options
Public cloud, private cloud, on-premises
SaaS-only
Workflow automation
Workflow automation
Flexible workflows with AI triggers
Static workflows only
Translation memory
Translation memory
Concept-based with real-time updates
Basic TM, single TM for all products
Security compliance
Security compliance
BYO keys, hosted models, private deployment
No BYO keys, SaaS-only
Support coverage
Support coverage
Global support across time zones
Limited European time zone coverage
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Real feedback from Phrase users on G2

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“Some UI and terminology problems. Sometimes there are issues with translation memory and segment duplication.”
Verified G2 reviewer, mid-market company
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“Phrase could use better control over QA workflows and visual context. We had trouble with consistency for certain formats.”
Verified G2 reviewer, enterprise company
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“Very poor TM matching with subsegment translations. Quality issues due to TM usage failures.”
G2 review summary, 2024

How XTM fixes Phrase’s main problems

Platform reliability issues

Phrase users report regular account lockouts and performance problems during high-volume processing. XTM’s business-grade infrastructure processes millions of words without reliability concerns.

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Unpredictable pricing

Phrase’s word-based pricing model creates budget surprises. Customers struggle with unclear billing for ICE matches, repetitions, and analysis tasks. XTM uses fixed licensing tiers with clear add-on costs.

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Poor translation memory control

Phrase forces users into single translation memories across multiple products. This creates tone and voice consistency problems. XTM offers product-specific TM segmentation and concept-based matching.

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XTM translation memory graphic

Weak visual localisation support

Phrase’s preview capabilities work only for basic HTML formats. Complex file types like InDesign, XML structures and multimedia content lack proper visual context. XTM supports full visual modes for all major file formats.

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Why XTM works better for business teams

XTM delivers lower costs, clearer context, stronger security, and smarter automation than Phrase. Customers save up to 30% with transparent pricing that excludes perfect matches, while SmartContext ensures accurate translations with full document previews across more file types. With enterprise-grade security options like private cloud and bring-your-own keys, compliance is built in. And unlike Phrase, XTM embeds AI across the entire workflow—not just in the editor—for greater efficiency end to end.

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Ready to make the switch?

Tired of limited AI, rigid workflows and hidden costs? XTM gives you full control, smarter automation and a platform that actually scales with your business.

Start free 30-day trial
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Frequently asked questions

How long does it take to migrate from Phrase?

Most customers go live within a month and have dedicated onboarding support throughout the process.

Why is XTM’s pricing clearer than Phrase?

XTM doesn’t count ICE matches and uses fixed licensing tiers. Phrase charges for all match types including perfect matches and repetitions. This means 30% lower real-world costs with XTM.

Does XTM have the same integrations as Phrase?

XTM has over 40 CMS, PIM and marketing tool integrations including GitHub, WordPress, Drupal, AEM and Salesforce. Phrase has integrations with developer tools like GitHub and Figma. XTM has integrations with business content management systems Phrase doesn’t support.

How is XTM’s AI different from Phrase?

XTM has AI across the whole workflow with Language Guard for compliance, Intelligent Score for quality and Smart Workflows for task automation. Phrase has AI only in the editor with rephrasing and grammar checking, missing out on pipeline-wide optimisation.

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Take your localization efforts further with XTM

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Transform how teams work with Agentic AI

Learn how XTM’s embedded AI agents help project managers and linguists automate tasks, surface insights, and make faster decisions—without losing control.

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Human-quality translations at scale

Our AI-powered translations sound like you, combining speed with context-aware accuracy.

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Take the XTM product tour

Explore how XTM’s AI features work across real-world translation workflows—from quality checks and SmartContext to agent-led support in Workbench.

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