XTM named Leader in Forrester Wave™ Translation Management Systems evaluation

For years, enterprise localization was treated as a cost centre. Measured by volume, turnaround and price per word.

That era is ending. Global content is now a growth lever, and AI is rewriting the rules for how it's produced, governed and delivered.

For executive buyers, the question is no longer whether to apply AI to global content. It’s how to do so with control.

That shift is reflected in Forrester's latest evaluation of the translation management systems market and XTM's place in it.

XTM has been named a Leader in The Forrester Wave™: Translation Management Systems Q3 2025.

What the Forrester Wave™ evaluates

The Forrester Wave™ is one of the most rigorous independent evaluations in enterprise software.

Vendors are scored across current offering, strategy and market presence, informed by deep technical reviews, analyst briefings and customer feedback.

Leader designation is not a marketing label. It’s earned by clearing the bar across all three dimensions.

In a fragmented category where buyers face a choice between legacy vendors, niche tools and AI point solutions, that signal is worth paying attention to.

What Forrester recognized about XTM

Forrester's evaluation called out the strengths that matter most to enterprise buyers.

• A clear roadmap for layering orchestration and AI agents over XTM's existing automation foundation
• Workflow controls, error categorization and continuous improvement built for enterprise scale
• Financial management and reporting that stand out in the category — increasingly critical as localization budgets fall under board-level scrutiny
• Depth in linguistic asset management, governance and scalability
• A strong fit for regulated industries (financial services, software, healthcare, life sciences) where control, flexibility and auditability are non negotiable

What Leader recognition means for buyers

Independent validation matters because it cuts through the noise of a crowded market.

Forrester's findings reflect what enterprise localization leaders are already discovering, the future of global content belongs to platforms that combine AI capability with enterprise governance.

For organization's evaluating their next TMS (or rethinking their globalization stack entirely), leader recognition is a strong signal that XTM is built for the demands ahead.

For the full analysis, including customer outcomes from Shure and GoTo, perspectives from XTM leadership, and an executive checklist for evaluating an AI globalization platform, read our whitepaper.